Regular readers know that I have been talking about the 4th wave for sometime. In the last couple of years, I have worked with players across the ecosystem, around the world on formulating strategies to take advantage of the 4th wave. Recently, we collaborated with a colleague – David Sprosty of Best Buy fame. His team ran some consumer surveys that illustrated the consumer demand for services like home automation, home security and surveillance, wellness, mHealth, auto diagnostics, usage based insurance, and others. Results clearly show significant interest in various services. It is also interesting to see which channels consumers prefer.

There are some other interesting data points as well. Results can be downloaded here.

As you know, we run a survey of mobile executives at the end of the year to look at what’s on people’s mind. David ran a survey asking the same questions to the early tech adopters to see the differences. Some interesting findings.