Why Obama won? Focus on 3Ms

Why Obama won? Focus on 3Ms

Obama’s landslide yesterday was both historic and deeply engaging. With a nation and the world at large desperate for something different, he tapped into the anxiety and delivered. I have felt that corporate world can learn from innovation in the political campaigns. While in the previous elections, laser targeting and segmentation to divide and conquer seemed to be play of the day, Obama’s strategy was built on 3Ms

Money – astonishing fundraising capability

Marketing – getting people involved through technology – social networking, cell phones, VoIP, and on and on

Message – grabbed the mantle of “change” and stuck with it till the end

Now, what can the wireless industry learn from this? more on 3Ms in the coming months.