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Whitepaper
Unified Mobile Data Platform
An Analytics based approach
Sponsored by InfoSpace Mobile |
Download PDF (30
pages,
1MB)
Executive Summary
2006 was a banner year for mobile
data. Revenues from mobile data increased for all major carriers across
all major regions around the world with data contributing 10-30%
to overall revenues. In Q1 2007, US carriers recorded over $5B in data
revenues with mobile data contributing to over 16% of the more than $32B
in carrier service revenues.
In fact, the Average Revenue Per User (ARPU) from data jumped 43% from
last year. It has been a long journey though. Driven initially by SMS
messaging, the market embraced ringtones, graphics, music, and gaming,
each creating multi-billion dollar markets. As we look into the next
five years, not only are new content applications such as broadcast
video, idle screen, user-generated-content, community, and mobile search
being introduced, but the functionality available with these
applications, such as the sharing and tagging of data, is also
increasing the demand on the mobile entertainment platform to be
adaptive to the growing needs of the market. To stay competitive in this
rapidly evolving and challenging market place, service providers must
move from silo’d point solutions to integrated unified platforms to
maximize their returns from the declining services and better prepare
for the technical and business challenges in front of them. The vast
potential of mobile data services in general and mobile search and
advertising specifically can’t be realized without a retooling of the
fundamental approach to deploying services, engaging partners, and
serving users with the best possible analytics-driven contextual user
experience. This paper outlines the evolution of data services,
discusses the need for unified mobile data services approach, and lays
out the basics and the merits of a services-oriented
analytics-driven framework.
Table of Contents
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|
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| Executive Summary |
2 |
| Evolution of data services |
3 |
| Integrated solution offering |
11 |
| Mobile Search - providing
impetus for integration |
15 |
| Rise of the brands - What's
your Audience Strategy? |
17 |
| Analytics driven unified
framework |
21 |
| Mobile Advertising |
26 |
| Recommendations |
29 |
| Conclusions |
30 |
Your comments are
always welcome.
Chetan Sharma
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Recent
Publications/Media mentions |
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Upcoming
Events |
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21-22 June |
WiMAX Strategies, Chicago |
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26-29 June |
Global Wireless Security, Kuala
Lumpur Chetan will be presenting to a gathering of CTOs and
CIOs on Wireless Security Trends and Best Practices |
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Monthly |
PAN-IIT, Google Kirkland
Campus |
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6-8 July |
IIT 2007 Global Conference, Santa
Clara |
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10 July |
EMC and Chetan Sharma
Consulting present a seminar on Global Wireless Trends,
Opportunities, and Challenges |
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22-25 Aug |
iHollywood China, Beijing |
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Sept 14 |
MCommerce Opportunities,
Seattle. Chetan is giving a keynote |
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2 Oct |
Zino Society, Seattle
Chetan will be giving a hands-on class to a group of
entrepreneurs on How to protect your Intellectual Property? |
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4-6 Oct |
World
Cyber Games 2007, Seattle |
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17 Oct |
Future of Mobile, London |
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Recent Events |
TiE Seattle on Mobile
Content Monetization: Challenges and Opportunities |
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Chetan moderated a
panel on Mobile Advertising at Google with executives
from Medio, Google, Infospace, and VoiceBox. Summary here. |
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Chetan moderated and judged
two panels at WSA Investment Forum and Technology Showcase |
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In addition, Chetan will be doing some
private briefings to carriers, content providers and enterprise
solution providers |
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Track the
progress/discussion of the Mobile Advertising Book |
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© Chetan Sharma Consulting 2007. All
Rights Reserved. |
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Chetan Sharma Consulting is a
consulting and advisory firm helping companies in the mobile and
voice communications sector. Our expertise is in developing
innovation-driven product, marketing, and IP strategy. We've
helped companies like NTT DoCoMo, Samsung, Sony, Virgin, KTF, Sprint Nextel, Reuters,
Disney, Qualcomm, Infospace, Reliance, BEA, HP, Merrill Lynch,
Cincinnati Bell, Bain, SAP, Vulcan, American Express, and many
others. What can we do for you?
www.chetansharma.com |
If you have questions or
suggestions or feedback on this subject or on the wireless & mobile industry at large,
please contact us at
feedback@chetansharma.com - we look forward to hearing from
you.
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