Ajit Jaokar’s top 10 reasons to buy the book 🙂
Here are the top 10 reasons why you should read and buy this book
a) Global coverage covering Europe, North America, Asia etc
b) Lots of data and statistics
c) Realistic viewpoint (no hype – which exists a lot in this space)
d) An emphasis on both technology and business
e) Detailed case studies
f) Tackling the ‘free’ issue i.e. ad funded models
g) Covers both operator and non operator perspective
h) Almost 400 pages!
i) Excellent index
j) The five point framework with a model for ROA (return on advertisement)