Tomi Ahonen’s Feedback on the Book

Tomi Ahonen’s Feedback on the Book

Tomi Ahonen, author of five best selling books on mobile and acclaimed analyst and consultant reviewed the book and gave it a generous approval.

He says

I was very impressed with the level of realism in the book, both in terms of the “positive realism” of what is already commercially available for example in Japan and South Korea, but also in the “negative realism” of how incredibly complex the mobile advertising proposition is still today, just about everywhere. Here is a short excerpt of the book and how the authors describe it (from pages 155-156):

The book is both very practical and realistic. I can warmly recommend Mobile Advertising to anyone who is interested in mobile advertising and would want to learn more about it.

Full review here

Thanks a ton, Tomi.