On the heels of the Tellme acquisition, Voicesignal is jumping into the mobile search arena with voice search with VSearch. From their press release:
How VSearch Works
VSearch is the world’s first voice driven mobile search service that allows consumers to find information and mobile content by speaking a search term into the VSearch handset application. Leveraging the familiar directory enquiry format, users can find any local business by stating the location and either the name or category keyword into the phone. The system sends the processed audio information to the VSearch server via the mobile data network where the user’s query is converted into text by the VSearch speech recognition engine. This unique combination offers the highest accuracy and reliability in all environments for the consumer. The requested listings—along with relevant, interactive advertisements supplied by Third Screen Media—are sent to the device and displayed on the screen. The user can review the information, place a call to the business, and get a map of its location and more.
Clearly, there is tremendous activity in the mobile search and advertising arena and I hope to capture and report on the same from CTIA. I can smell the acquisitions coming.
We will have our own “very exciting” announcement (in this space) to make in a few days. Stay tuned.