We are entering a new era of mobile devices where applications might define the brand of the mobile phones. When was the last time you remembered a phone by an application, probably, Skype Phone launched by 3 UK. 3 UK again showed off its innovation colors by spinning off INQ to launch a “Facebook Phone.” Well, now at MWC, we are likely to see a number of announcements which will be along the same lines. The battle ground for all these new generation of app phones is the control over the “address book” which I have long said is one app which is used the most but where innovation has been lacking the most. Address book is the starting point for most communication on the mobile phone today. With the likes of Facebook integration, the address book is taken to the next step. Of course, there will be a tighter integration of the address book and the Facebook app.

So, what’s next? Myspace phone, Twitter phone, iTunes phone … err we already got that one nailed ..