Telephia released its numbers on the off-portal US market – content purchased via premium SMS (PSMS) from off-portal storefronts as well as PSMS servics like voting/sweepstakes and chat. Premium SMS revenues totaled more than $273 million, making up 32 percent of mobile content revenue in Q1 2007. Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly $215 million, accounting for 79 percent of premium SMS revenue.

These off-portal storefront purchases include content such as ringtones and horoscopes. Voting/sweepstakes entries generated more than $35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.

Table 1: Premium SMS Transaction Volume and Revenue Share (U.S.)

Category Type          Volume      # of             Revenue   Total Q1

                              Share       Transactions   Share     2007 Revenue

                                  (%)         (000)            (%)

—————————————————————-

Off-portal Storefront

Purchases             40%         29,544          79%        $214.9M

Voting/Sweepstakes

Entries                 47%         34,716          13%         $35.4M

Other*                   6%           4,208           6%         $17.4M

Chat/Community     7%           5,497           2%          $5.7M

Source: Telephia Premium SMS Report and Telephia Attitudes and Behavior Survey, Q1 2007