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The Change Function

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The Change Function

On my last trip to DC, I read through Pip Coburn’s “The Change Function”

It is one of the books I wanted to write -talking about why some technologies fail while others succeed. We dealt with it in some minor detail in our book “Wireless Data Services” primarily talking about some of the failures in the wireless industry such as Mobilestar etc. Pip’s common-sense approach is refreshing. It is so important to learn from history.

Definitely worth the read.

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