UK is the most mature online advertising market. According to Enders, Online will overtake TV advertising this year. Though in the US, online trails TV by a good margin, UK reflects on what’s to come.

“Our forecast for 2008 is that online advertising expenditure will grow 26.4 percent in nominal terms to 3.56 billion pounds ($7 billion), overtaking TV ad spend, which we expect to fall 2.5 percent to 3.39 billion pounds.”