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New Datacomm
Research Report:
India is the Model for Next Wave of
Global Wireless Growth
World’s
Fastest Growing Wireless Market
Provides Lessons about ARPU for Developing Countries
January 19, 2005 – St. Louis, Missouri
–
Wireless subscriber growth in India will more than double over the
next 24 months as growth in China slows, illuminating the way for
wireless expansion in other less-developed countries and rural
areas. That is one of the conclusions of the new 80-page report,
India’s Wireless Market: Model for the Next Phase of Global Wireless
Expansion, released today by Datacomm Research Company.
“India’s wireless market requires fresh thinking regarding
average revenue per user (ARPU), infrastructure design, handset
supplies, and digital applications and content,” said Chetan Sharma,
President of Chetan Sharma Consulting and the report’s author.
“Increasing rural tele-density is a major piece to the puzzle, and
building services around low ARPUs is the solution” he added.
India’s Wireless Market: Model for the Next Phase of Global Wireless
Expansion
provides a comprehensive, realistic, up-to-date, and actionable
report on India’s wireless market. The study is based on in-depth
interviews with executives at operators, application developers,
manufacturers, and other players.
The report describes
India’s market, value chain, competition, and regulation and
identifies the best and worst money-making opportunities.
Additional conclusions found in India’s Wireless Market: Model
for the Next Phase of Global Wireless Expansion:
1.
Wireless market growth in India hinges on increasing tele-density
above its current 1.7% level in the rural areas that represent 70%
of the population. There is a realistic opportunity to add 100
million wireless subscribers over the next 2-3 years.
2.
There are also significant opportunities for digital
applications such as Push-To-Talk (PTT). The key to success is tying
digital applications into local interests such as the Indian film
industry, cricket craze, and local festivals.
3.
India’s wireless market is a test bed for alternative
infrastructure, handsets, billing systems, business models and
marketing strategies that will likely prove applicable to other
developing countries.
4.
India’s telecom market is also a minefield. Vendors must not
only understand the market, regulations, and competition: they must
learn the nuances of India’s business practices and wireless value
chain.
India’s Wireless Market: Model for the Next Phase of Global Wireless
Expansion
is the latest in Datacomm Research's CompetitiveEdge™ family of
reports and sells for $1,995.00 (single-user PDF version). The
price includes one hour of analyst consultation. The report will
begin shipping January 21, 2005. The report may be ordered online at
the firm’s secure website
www.datacommresearch.com.
Visa, MasterCard, and American Express accepted. Orders may also be
faxed to (314) 567‑1931, phoned to (314) 994‑9080, or mailed to
Datacomm Research Company, 9220 Old Bonhomme Road, St. Louis,
Missouri 63132.
About Chetan Sharma
Chetan Sharma is a recognized expert on wireless technologies and
markets, particularly wireless data solutions and business
strategies. He is author of three books and numerous articles and
reports on wireless topics.
About Datacomm Research Company
Datacomm Research is a leader in researching,
analyzing and forecasting emerging computing and communications
markets. Entering its fifteenth year, the company helps clients
around the world identify and exploit major growth opportunities.
Other Datacomm Research reports include Mobile Movies: the Market
for Short Videos on Small Screens and Wireless Metropolitan
Area Networks: Opportunities & Illusions.
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