CHETAN SHARMA
 
  India's Wireless Market: A model for next phase of global wireless expansion

 

 
 

Published by Datacomm Research, May 2006

90 Pages, 35 figures and tables

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This report provides a comprehensive, realistic, up-to-date, and actionable report on the Indian wireless market. The study is based on in-depth interviews with operators, application developers, manufacturers, and other Indian market participants. The report describes the Indian market, value chain, competition, and regulation and identifies the best and worst money-making opportunities.

It provides answers to the following questions:

  • What makes Indian wireless market unique?
  • What are the key drivers for growth?
  • What has been the regulatory impact thus far and what needs to be done in the future?
  • Which sectors will make money?
  • Which players should better spend their energies elsewhere?
  • Which carriers are likely to dominate the market?
  • How does the content and applications market look in India?
  • Will the enterprise wireless market take off in India?
  • Why is the handset market so unique in India?
  • What are the prospects for 3G, which carriers are looking to deploy next generation solution? What about WiMax?
  • What aspects of the market make it different from China?
  • What can other developing countries and rural economies learn from India's growth?

Table of Contents

Key Conclusions

Introduction

Industry Overview

  • Indian Market is very price sensitive

  • Prepaid

Impact of Regulations

  • Recommendations for Regulatory Bodies

  • India's Ten Point Program

India vs. China: Mobile Growth

Foreign Investment: Past, Present, and Future?

Carriers: Who is going to edge out?

  • Indian Carriers dominate the Value Chain

  • GSM vs. CDMA

  • Bharat Sanchar Nigam Ltd. (BSNL)

  • Reliance Infocomm

  • Tata Teleservices Ltd.

  • How are Carriers able to survive at such low ARPU?

  • Carrier Consolidation

  • Recommendations for Carriers

Infrastructure

Handset Market

  • Shrinking Grey Market

  • New Entrants

  • New Models

  • Handset Manufacturing in India

  • Recommendations for Handset Manufacturers

Mobile Data Services in India: What works and how to make it work?

  • SMS Growth

  • Applications and content

  • Multimedia Appliations and Services

  • What's the role of Push-to-talk (PTT)?

  • Application development market in India

  • Mobile Gaming

  • Enterprise Applications

  • Recommendations for Application Developers

Indian Wireless Market: What's Next?

  • Price-sensitivity demands innovation

  • Rural Telecom: Key to future growth

  • CDMA450: Key to Rural expansion

  • Where does WiMax fit in?

Future of Indian Telecommunications

About Author

 

List of Figures

 

FIGURE 1 INDIAN WIRELESS MARKET: DRIVERS FOR GROWTH	
FIGURE 2 KEY EVENTS IN INDIAN WIRELESS MARKET GROWTH	
FIGURE 3 FASTEST GROWING ECONOMIES IN ASIA-PACIFIC	
FIGURE 4 INDIA WIRELESS MARKET: GROWTH IN SUBS AND REVENUES (2005-2009)	
FIGURE 5 INDIA: NUMBER OF HOUSEHOLDS AND MONTHLY TELECOM EXPENDITURE	
FIGURE 6 INDIAN WIRELESS MARKET: PREPAID VS. POSTPAID	
FIGURE 7 REGULATORY CHALLENGES FOR TRAI	
FIGURE 8 INDIA VS. CHINA: WIRELESS GROWTH COMPARISONS	
FIGURE 9 INDIAN OPERATOR MARKET SHARE (AS OF DEC 2004)	
FIGURE 10 INDIAN OPERATOR MARKET SHARE BY TECHNOLOGY	
FIGURE 11 COMPETITIVE CAPABILITY OF VARIOUS INDIAN OPERATORS	
FIGURE 12 SUBSCRIBER GROWTH FROM 2003 TO 2004 FOR TOP 5 INDIAN CARRIERS	
FIGURE 13 INDIAN OPERATOR REVENUES	
FIGURE 14 INDIAN WIRELESS MARKET: GSM VS. CDMA (2004)	
FIGURE 15 ARPU COMPARISONS OF CARRIERS OF DIFFERENT LEADING NATIONS	
FIGURE 16 INDIAN WIRELESS MARKET: MOBILE CONTENT REVENUE FORECAST (2005-8)	
FIGURE 17 INDIAN WIRELESS MARKET: MOBILE DATA SERVICES REVENUE FORECAST (2005-8)	
FIGURE 18 REVENUE SHARING (CONTENT) IN INDIAN WIRELESS MARKET	
FIGURE 19 KEY WIRELESS DATA APPLICATION AREAS FOR INDIAN WIRELESS MARKET	
FIGURE 20 INDIA: RURAL HOUSEHOLDS BY INCOME/MONTH	
FIGURE 21 CHINA VS. INDIA – RURAL POPULATION	
FIGURE 22 INDIAN RURAL AND URBAN TELEDENSITY GAP IS WIDENING	
FIGURE 23 INDIAN WIRELESS MARKET: SWOT ANALYSIS	
 
List of Tables
TABLE 1. INDIA VS. CHINA	
TABLE 2. INDIAN WIRELESS OPERATOR MARKET SHARE	
TABLE 3. EXPANSION PLANS OF MAJOR OPERATORS	
TABLE 4. INDIAN MARKET MEASUREMENTS	
TABLE 5. MAJOR WIRELESS DATA PLAYERS	
TABLE 6. INDIAN RURAL EXPANSION GOALS	
 
 

 

 
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