By the time this book is published, there are likely to be over 1.3 billion mobile subscribers around the world. Despite this phenomenal global growth, wireless technologies have progressed in very different ways in the key territories of Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and BlackBerry in North America point us to the fact that wireless applications and services are often unique to the culture and business models of a region. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact on the future of wireless communications. With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different strategies and provide insights into how to match wireless technology and services to global markets
