http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470185988.html
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.
“This is a remarkably insightful book, and I strongly recommend it to anyone who needs to really understand the role of the mobile platform in advertising.”
—Ron Elgin, Chairman and CEO, DDB Worldwide Communications Group
“The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed.”
—Dr. Young-Chu Cho, President and CEO, KTF, and board member, GSM Association
“Very rarely do books like this offer equal value to both advertising buyers and sellers, but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category.”
—Chamath Palihapitiya, Vice President, Facebook
“As mobile emerges as the last true individual ‘channel,’ understanding where the marketer fits will be critical… Mobile Advertising gives us a map of this powerful emerging platform.”
—Larry Weber, Chairman, W2 Group, and author of Marketing to the Social Web
“If you believe the future is wireless, then this book is a guide to that future. Simple, fact-filled, and astute.”
—Om Malik, founder, GigaOM
