ATSC 3.0 Automotive Opportunity

Connectivity has become tissue that binds all consumer experiences whether it is a smartphone, TV, or an automobile. In fact, it is hard to imagine a vehicle without connectivity. Almost every new vehicle rolling out of the factories across the US has a connectivity module that provides critical operational and functional data to the OEMs as well as provide a channel for new services to the consumer. Furthermore, new advances provide safety and traffic management features that are absolutely essential to making the promise of smart cities a reality. As the automotive industry eases into the autonomous capabilities, the connectivity requirements are likely to see a step change in terms of terabytes of data produced, gigabytes of data transferred, Gbps of compute requirements, and much more.

The car of the future will mirror experiences of living room on wheels and the data bandwidth demands will be even more stringent and exponential due to traffic and navigation elements of the platform.

The business models of the industry are also undergoing fundamental transformation. Differentiation and success will come from quality and maturity of their services which is what consumers want for example, Volvo is targeting 33% autonomous sales and 50% subscriptions by 2025. To address the exponential requirements, industry must consider all tools and capabilities at their disposal to prepare a robust roadmap for the automotive industry.