One of the key building blocks of the Connected Intelligence ecosystem is TRUST. Trust encompasses security and privacy. Without having trust of the consumers, partners, and regulators, products and services will suffer at some point. We have been strong proponents in the industry about setting a higher standard for privacy of consumer data. We have written several pieces over the years as the framework for privacy evolved from browser to apps to IoT. As we get ready for Connected Intelligence expansion, lack of security and privacy will hold us back. Self-regulation works only if everyone is a willing participant. We work with major players and regulators to keep pushing for better governance and implementation models. Some of papers in the area are: Mobile Apps Privacy Framework, IoT Data Privacy Framework, and Redefining Privacy using AI.