CHETAN SHARMA

Whitepaper

 

What is your Patent Portfolio Quotient?           

 

 

 

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Introduction

Over the last twenty years, the global economy has slowly transformed into a vibrant knowledge economy. With reduced barriers to entry and pervasive globalization, a small company in a developing world can compete for its share on the world stage. The invention of new ideas and products remains an integral part of the global economy and the commercial food chain. Patents are an invaluable tool to protect and commercialize the inventions. They are essential to creating the barriers to entry for rivals. They are needed for building the credibility and the confidence of investors, customers, partners, and employees. They are required for providing clarity as to the property ownership, for demanding leverage from the industry, and for generating sustainable revenue from licensing and sale.

In the global marketplace, amongst all the other competitive factors, innovation matters the most and patents can help deliver the competitive edge required to remain viable. Inventors who used to see patents solely as part of their defensive strategy (and to alleviate any future litigation risks) to prevent competitors encroach their space are looking to be more aggressive with their inventions to make patents part of their offensive and licensing strategy. To ensure the financial security of the patents, some companies are embedding their IP programs as part of their Knowledge Management and Risk Management initiatives where they capture know-how, harvest IP and ingrain IP into their product development lifecycles.

Patents will continue to grow in their contribution as a key corporate asset. Since much value is associated with patents, the industry need better tools to assess and to understand the valuation and the strength of the patent portfolios. This paper will introduce the methodology of Patent Portfolio Quotient™ (PPQ) to measure performance of your patent program and portfolio that enables a Return on Investment (ROI) driven approach. PPQ measures the quality of the patent portfolio and the patent program with clear policies and procedures as it relates to the lifecycle of patents within an organization from innovation to licensing or sale. We will review the importance of patents as a tool for competitiveness and their value to a corporation. Next, we will address - why a patent program should be integrated with product development lifecycle to extract the maximum value from their intellectual property assets. Finally, the paper will introduce the basics of PPQ and discuss what inventors and companies can do to increase their PPQ.

For rest of the paper, please download the PDF (22 pages, 1MB)


Table of Contents
   
Introduction 2
Patents as a tool for Competitiveness 4
Analyzing Patent Portfolio Quotient or PPQ 12
Patent Program Strategy 15
Integration of IP Strategy with Product Development 17
Recommendations and Conclusions 19

Your comments are always welcome.

Chetan Sharma

Chetan is one of the leading strategists on IP matters in the wireless industry. He has advised clients with some of the biggest patent portfolios in the world and worked with players across the wireless value chain. He has been retained as an expert witness and consultant for some of the most prominent legal matters in the industry and in front of the International Trade Commission (ITC) in cases such as Samsung vs. Ericsson and Qualcomm vs. Broadcom (with interveners Verizon Wireless, Motorola, Sprint Nextel, Kyocera, Samsung, and LG).

Celebrating 5 Year Anniversary

Earlier this month, on 07-07-07, we quietly marked the 5th year anniversary of Chetan Sharma Consulting. It has been a fun ride. Our heartfelt thanks to colleagues and friends, especially our clients for it is they who really define us. It has been a privilege to work with 10% of the top 100 global brands, and leaders of each of the major segment in the mobile ecosystem. So, a BIG THANK YOU. Looking forward to the next 5. More.

Recent Publications/Media mentions

 

 Upcoming Events

Monthly PAN-IIT, Google Kirkland Campus
19 July EMC and Chetan Sharma Consulting present a seminar on Global Wireless Trends, Opportunities, and Challenges
22-25 Aug iHollywood China, Beijing
14 Sept MCommerce Opportunities, Seattle. Chetan is giving a keynote
2 Oct Zino Society, Seattle Chetan will be giving a hands-on class to a group of entrepreneurs on How to protect your Intellectual Property?
4-6 Oct World Cyber Games 2007, Seattle
17 Oct Future of Mobile, London
23-25 Oct CTIA
Recent Events TiE Seattle on Mobile Content Monetization: Challenges and Opportunities
Chetan moderated a panel on Mobile Advertising at Google with executives from Medio, Google, Infospace, and VoiceBox. Summary here.
Chetan moderated and judged two panels at WSA Investment Forum and Technology Showcase

In addition, Chetan will be doing some private briefings to carriers, content providers and enterprise solution providers

Track the progress/discussion of the Mobile Advertising Book

 Upcoming Research

August US Wireless Data Market Update, Q2 2007
Global Wireless Data Market Update, Mid Year Review
© Chetan Sharma Consulting 2007. All Rights Reserved.
Chetan Sharma Consulting is a consulting and advisory firm helping companies in the mobile and voice communications sector. Our expertise is in developing innovation-driven product, marketing, and IP strategy. We've helped companies like NTT DoCoMo, Samsung, Sony, Virgin, KTF, Sprint Nextel, Reuters, Disney, Qualcomm, Infospace, Reliance, BEA, HP, Merrill Lynch, Cincinnati Bell, Bain, SAP, Vulcan, American Express, and many others. What can we do for you? www.chetansharma.com

 

If you have questions or suggestions or feedback on this subject or on the wireless & mobile industry at large, please contact us at feedback@chetansharma.com - we look forward to hearing from you.

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