New Book: Technology at the Margins

New Book: Technology at the Margins

A good friend of mine Sailesh Chutani (he also prepared and moderated the mHeath panel at Mobile Future Forward) has coauthored a book “Technology at the Margins” which is an insightful book for anyone looking at the emerging markets. Sailesh and his coauthors are well respected in the space having worked on and funded several key projects that are now serving as the guideposts for the new generation of projects in these regions.

Technology at the Margins: How IT Meets the Needs of Emerging Markets (Microsoft Executive Leadership Series)

Technology at the Margins demonstrates that by making
IT more accessible, affordable, and relevant, new mass markets
can be opened. Based on solid insights generated in key areas of
health, education, finance and the environment, the book offers
practical recommendations and insights from world leaders,
innovators, practitioners and new users of emergent technologies.

• Offers recommendations on how companies can ensure
their own competitiveness by offering more accessible,
affordable, and relevant information technologies to support
mass market needs
• Suggests practical recommendations and insights from world
leaders, innovators, practitioners and new users of emergent
• Challenges businesses to rethink their uses of existing

Technology at the Margins will be of interest to decision makers
in the private, public and nonprofit sectors who are interested in
opportunities offered by IT in meeting the needs of those at the
base of the world’s economic pyramid.

About the Authors

SAILESH CHUTANI is the Co-Founder and CEO of Mobisante, Inc. where his goal is to democratize access to health care by making diagnostics affordable and accessible. He was formerly a Senior Director for External Research at Microsoft where he pioneered open innovation and funded seminal work in mHealth and technology for the emerging markets. Chutani has also held leadership roles in growing new businesses and products within companies such as Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the Gobee Group. Her teams provide research insights and field expertise to global businesses, governments, practitioners and their partners. As a research scholar affiliated with the University of California, Berkeley Roundtable on the International Economy (BRIE), she works extensively in social and economic development and global corporate social responsibility (GlobalCSR). She holds degrees in Economic Geography and International Political Economy.

AKHTAR BADSHAH is a Senior Director of Global Community Affairs at Microsoft, where he administers the company’s global community investment and employee programs. He also manages the Microsoft Unlimited Potential Community Technology Skills Program, a global initiative designed to help narrow the technology skills gap; and Technology for Social Good that supports
nonprofits with their technology needs. Badshah has been in the field of community development for over 25 years in various capacities in academia, nonprofits, and business.