Ravi Venkatesan, Chairman, Microsoft India is responsible for Microsoft’s marketing, operational and business development efforts in the country. In partnership with the leaders of Microsoft’s other business units, Venkatesan provides a single point of leadership for the company, playing an integral role in defining Microsoft’s relationship with policy makers, customers and business partners across Microsoft’s six distinct business units in India namely: Microsoft Corporation India (Pvt) Ltd, the Marketing Subsidiary, Microsoft India Development Center, Microsoft Global Technical Support Centre, Microsoft Global Development Center India, Microsoft Global Services India and Microsoft Research India.

I interviewed him for the upcoming issue of PiTech Magazine. It will be released next month at IIT Alumni 2007 Global Conference in Santa Clara.

Excerpt

What are the key ingredients of a strategy to outsmart competition?

The only way to stay ahead in the game is to focus on the customer. You have to hear and concentrate on the spoken and unspoken needs of consumer. Take for instance the success Apple has enjoyed with iPod. It’s not a technological innovation but a brilliant execution of an innate need of a customer, connecting the device and the online music service, which had never been clearly articulated. Much like the Walkman a few decades ago. Or X Box live. We realized people were not looking to just enjoy the game in their living rooms but also wanted to play with the best of the best, whoever they may be and anywhere they may be. And in addressing that need, we were able to close the gap on Sony.