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Comprehensive
Services in Global Mobile Market Research
Chetan Sharma Consulting brings a very unique and an integrated
perspective to the mobile marketplace that combines our knowledge of
the Telecom industry in Strategy, Technology, Markets, and
Intellectual Property. We were founded in 2001 and have completed
over 100 engagements with over 65 clients ranging from startups to
Fortune 50. By completely understanding the full-lifecycle of an
idea or an investment, the ecosystem complexities, the market
differences, the companies and the leaders, and by grasping the
nuances of the ecosystem end-to-end, we are able to draw up
strategic plans and recommendations for our clients that yield them
the highest ROI. Our experience spans the globe and we actively
track and work in the biggest and the most innovative global markets
in the world – Asia, Europe, and North America.
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Market
Research
Chetan Sharma Consulting’s quarterly market update reports are one
of the most read and quoted market reports in the industry. Our work
is regularly sighted by publications such as The NY Times, Business
Week, Nikkei Electronics, NPR, GigaOM, Time Magazine, and many
others. We also have extensive experience in writing
thought-provoking whitepapers and presentations for internal or
external audiences. Two of our recent papers are:
· Unified
Mobile Data Platform: An Analytics based approach
· Mobile
Caller ID: Lessons in Simplicity, Utility, and Convenience
Service Areas
| Market Potential Sizing |
Market Trends |
| Competitive Analysis |
Value-Chain Analysis |
| Technical Assessment of
products and service offerings |
Demand analysis for product
among target customers |
| Revenue and Pricing models |
Financial modeling and
Scenario Analysis |
| Whitepapers and User Surveys |
Seminars and Industry
Presentations |
Research
Methodology
Our work is data intensive and we track trends and numbers at a
granular level for most of the major markets. We complement our
understanding with feedback from our colleagues worldwide to get a
continuous pulse of the markets. Most of our projects are custom
research work where client is looking for specific trends and
forecasts. Since we are also deeply engaged in projects that impact
the market, our assessment is rooted in reality vs. excel
spreadsheets.
We have also helped facilitate and design focus group sessions and
conducted end-user focus group studies.
Chetan Sharma Consulting has given hundreds of talks around the
world on wide-ranging mobile topics. We have chaired conference
sessions and helped organize panels and discussions. We have also
given training to sales teams and PR groups to help position their
energy and resources for better results.
Sample
Engagements
A
major operator
wanted to look at the investment opportunities in mobile data in
the North American market. We provided the market research,
strategic roadmap, and helped our client execute on our
recommendations which lead to multiple multi-million dollar
investments.
A
mobile product company
wanted to understand their potential market and revenue stream in
specific countries with specific operators. We provided the
subscriber growth and financial models.
A
prominent VC firm
needed to understand the high ROI sub-sectors within the mobile
industry. We provided a 5 year investment framework.
A
mobile startup
wanted to build the financial model for their mobile data services.
We created a custom financial model for them that gave a realistic
assessment of the potential revenue stream.
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