Future Forward 2011 - Sept 12 2011
Forward is a unique gathering of some of the most influential
minds in the mobile industry. The experts and visionaries from
around the world will discuss and debate the future of mobile
industry. Check out
the speakers - exceptional visionaries, extraordinary
is open now. Early Bird Expires early June.
In proud partnership
with: Qualcomm, AT&T Interactive,
Millennial Media, Openwave, Real Networks,
Mobile Cloud Computing
These are exciting times in the wireless
industry. The innovation in technology, services, and business
models is driving the global industry to new heights. While the
global markets were feeling the pain of a brutal recession, the
wireless industry for the most part sidestepped the crisis,
especially in the North American and Asian markets. Mobile data
revenues around the world have been growing at a steady pace.
Given the lucrative nature of the market, there are more
developers focused on the mobile ecosystem than ever before.
The mobile industry is going through significant
transition from being voice-centric to data-centric, from
consumers spending 90% of their time talking to being engaged on
mobile data services 80% of the time. In Japan, Softbank became
the first major operator to have more revenues come from data
than voice. Others will follow. In the US, over 35% of the
revenues are coming from data services and the data revenues
will account for over 50% of the revenues by early 2013.
Mobility is also getting ingrained in the
everyday objects, which make up for a fundamental reassessment
of how things are done across industries in almost every region
of the world. It is not just the phones and the data cards that
are being enabled by the broadband connectivity but also the
electronic devices such as the tablets, eReaders, automobiles,
picture frames, and cameras.
Anything that can be connected will be connected
making access omnipresent.
In such a multi-device world, the role of cloud
computing becomes central to the content access and sharing.
Consumers won’t like to store and upload by device type but
would want the same level of functionality available across all
their devices necessitating the need for mobile cloud computing.
In a mobile environment, one has to contend with the limitations
of screen size, the variability of devices, and the network
latency. Therefore, the cloud requirements will vary by context.
With the emergence of the smartphones, the mobile
operators are being gradually cut out of the value added
services space with most of the revenues shifting to rest of the
ecosystem. Mobile cloud computing provides an opportunity to
leverage their network infrastructure assets and their consumer
relationships to open up new revenue streams.
This paper will explore the mobile cloud
computing market, its drivers, the opportunities and the key
elements of success in this space. Further, the paper discusses
why operators should take a more active role in this space.
Mobile cloud computing is here to stay. The winners and losers
will be decided based on how players will adapt to empower