“This is a remarkably insightful book and I
strongly recommend it to anyone who needs to really understand the role
of mobile platform in advertising”
Ron
Elgin, Chairman & CEO, DDB Worldwide Communications
Group
“The authors of this book have prepared a
blueprint to exploit the global opportunity of mobile advertising. The
book is practical, clearly written, and very detailed”
Dr. Young-Chu Cho,
President & CEO, Korea Telecom Freetel (KTF).
Board of Directors, GSM Association (GSMA)
"Today's youth spends more than 15 hours per day
with their phone. One can imagine what a tremendous business opportunity
mobile advertising is. Authors of this book explore the critical aspects
of this opportunity with analytic rigor, in-depth analysis, and
practical insights. I strongly recommend it for anyone involved in
mobile and advertising industries."
Dr. Yasuhisa Nakamura,
Executive Director, NTT DoCoMo,
Coauthor, Wireless Data Services: Technologies,
Business Models, & Global Markets
“As mobile emerges as the last true individual
“channel,” understanding where the marketer fits will be critical…
Mobile Advertising gives us a map of this powerful emerging
platform.”
Larry Weber,
Author, Marketing to the Social Web;
Chairman of W2 Group, Inc. (including Racepoint and
Digital Influence Group)
“Very rarely do books like this offer equal value
to both advertising buyers and sellers but Mobile Advertising is
a wonderful primer on the mobile landscape and advertising opportunity
from both perspectives. Its completeness and clarity makes it an
essential resource for any company or person looking to help pioneer or
participate in this emerging category.”
Chamath Palihapitiya,
Vice President Product Marketing & Operations, Facebook
“This book is a critical contribution to
defining the biggest opportunity in the wireless industry today -
Mobile Advertising. And more importantly, it provides a blueprint to
exploit that opportunity! Brilliant insights, clearly written -- a
must-read.”
Paul Palmieri,
President & CEO, Millennial Media
Copyright, 2008. Mobile Advertising. John Wiley & Sons.
