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Authors
Chetan Sharma, President, Chetan
Sharma Consulting
Joe Herzog Senior
Director, Search Products, InfoSpace.
Joe Herzog has more than twelve years of experience in mobile data
and media product management and marketing. An accomplished leader
of new product launches, he helped conceive and launch a significant
mobile platform and many breakthrough new consumer mobile products,
including; InfoSpace’s first mobile local search ads, voice
interfaces, consumer GPS applications, iPhone application, and 411
maps application. At InfoSpace, Joe is responsible for developing
new search strategies and products for the Web; he currently directs
the product management of the metasearch product line, interfacing
with Google, Yahoo, Microsoft/Live, and IAC/Ask. In 2006 and 2007,
he led the InfoSpace local search web and mobile product lines and
product teams, which were subsequently sold to Idearc in
October 2007 for $225 million. He also led the teams that launched
InfoSpace’s mobile search offerings in 2005.
Prior to joining InfoSpace,
Joe held product leadership positions at two mobile software
start-ups: ViAir for wireless e-mail and CTS for mobile fraud
prevention. Before entering the world of mobile data, Joe worked for
Microsoft cofounder, Paul Allen, at his multimedia software company
Asymetrix. In his position as National OEM Sales Manager, he helped
launch a series of market leading Windows Multimedia software
products with major PC OEMs such as IBM, Dell, Compaq, Toshiba, and
Gateway.
Joe’s areas of expertise
include overall go-to-market planning, strategic planning and
positioning and product management team building. He has a Master
of Business Administration degree from the University of Montana and
is an active member of Montana Academy of Distinguished
Entrepreneurs (MADE) and also has a Bachelor of Science degree from
Montana State University in Marketing.
Victor Melfi, Chief
Strategy Officer and Senior Vice President, VoiceBox Technologies
Victor Melfi has extensive professional expertise in technology
strategy, direct marketing, and advertising. He was in the Strategy
and Media practice in the New York office of Booz-Allen and Hamilton
where his client work included IBM, AT&T, MCI, McGraw-Hill, and the
Omnicom Group, after which he oversaw the reengineering of the
Global Promotion, Selection and Analytics business and systems at
Reader’s Digest, Inc. He led a successful 1997 IPO of Multiple Zones
as CEO, and subsequently led and sold two other technology
companies. Recently, Victor served as Chief Strategy Officer of
InfoSpace and now holds the same title at VoiceBox Technologies in
Bellevue, Washington.
Victor has done extensive
technology strategy consulting for the CEOs of many of the world’s
leading technology companies. Victor was educated at Shimer College,
Oxford University, and Yale University, where he received his Master
of Business Administration degree and was named the Jesse Morrow
Johns Scholar in Advertising Victor has served on the board of
several technology companies and professional associations including
the Mobile Marketing Association. He has published articles on a
variety of technology topics.
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