Some activity in the Mobile Search space
Branded vs. White label mobile search solutions. Carriers are struggling to define their long-term strategy in the space. Do they bring it in-house, go white-label, or just hand over the real-estate to the likes of Google. It is an interesting dilemma for them as they clearly see the opportunities but are also scared to execute on it.
Moconews reports the tussle going on at Vodafone – Vodafone looking for fast exit from Google mobile search partnership
As I have discussed before, various modalities come into play for providing input to the search engine. Google makes the move with the purchase of Neven Vision. With Image strategy behind, next acquisition might revolve around voice search or some forays into LBS.