Greetings,

The first half of the year is behind us and the industry is gearing up for a series of launches especially for Q4. Like a river shapes the mountains and the planet, the fourth wave is shaping the mobile ecosystem with its furious pace and uneven rapids. We are making great progress in shaping our agenda for our upcoming mobile executive summit.

Here is an update on our fall mobile executive summit – Mobile Future Forward (Sept 10^th in Seattle).

“I love that there is no fluff and that I am not hearing marketing pitches but real tech and product leader opinions” – SVP, Starbucks

“Where else can you get to the leaders in the mobile world one moment and interfacing with them in an intimate setting the next” – CEO, Rootmetrics

Registration. Summer Saver expires July 12^th (Friday).

There are two critical areas to discuss – one is ecosystem shaping by leading technologies and by leading players and the other is the solutions to the tough problems that will help our mobile industry to scale new heights.

Mobile and The Rule of Three

In my research paper “Competition and Evolution of Mobile Markets,” I looked at how Rule of Three influences the mobile market. Sprint, fresh from its Softbank M&A is looking to disrupt the US market as a stronger number three. Microsoft, fresh after its reorg is looking to provide ammunition to its pursuit as a strong third player in the mobile ecosystem. We will talk to two distinguished guests and industry veterans about how they are thinking about reshaping the mobile industry going forward.

Steve Elfman, President, Sprint

Terry Myerson, EVP, Microsoft

Opportunities in solving the biggest problems in computing and communications

At Mobile Future Forward, our focus is firmly on the future of our industry. This panel will assemble some of the leading researchers in the industry to discuss some of the biggest problems in computing and communications that need to be addressed in the next 3 – 5 years. Some are working on technologies that have the potential of fundamentally reshaping the mobile ecosystem in profound ways.

Dr. Henning Schulzrinne, CTO, FCC

Dr. Avideh Zakhor, Professor – EECS, UC Berkeley

We will provide regular updates as we add new executives to the program and continue to refine the discussion topics to give you the best learning and networking experience you can find in the mobile industry. As you know, our programs are deep in content and high on participant caliber. Each year we strive to bring together some of the leading thinkers and doers from around the world to brainstorm the future of mobile. As we like to call it – it is a mobile boot camp with the brightest brains in mobile.

We are delighted to be partnering with some of the leading players in the ecosystem: CitrixByteMobile, Ericsson, Intel, Juniper Networks, Synchronoss, and Telefonica.

Some of the outstanding group of executives who are responsible for changing the face of the industry every day will be leading the discussion. Their insights will be invaluable and actionable.

Confirmed Speakers

· Ralph de la Vega, President and CEO, AT&T Mobility · Steve Elfman, President, Sprint · Erik Moreno, EVP, Fox Networks · Danny Bowman, Chief Sales and Operating Officer, Samsung · Terry Myerson, EVP – Operating Systems, Microsoft · Marios Zenios, VP – Uconnect, Chrysler Group · Jef Holove, CEO, Basis · Geeta Nayyar, Chief Medical Officer, AT&T · Rowland Shaw, VP – Strategy, Ericsson · Andrew Stalbow, EVP, Rovio · Raj Toleti, President, Patient Point · Manish Jha, GM – Mobile, NFL · Drew Patterson, CEO, Room77 · Dr. Avideh Zakhor, Professor, UC Berkeley .. More to come

· Stephen David, former CIO, P&G · Glenn Lurie, President, AT&T Mobility · Jude Buckley, President – Mobility, Best Buy · David Small, Chief Platform Officer, Verizon Enterprise Solutions · Marianne Marck, SVP – Consumer Facing Technology, Starbucks · Henning Schulzrinne, CTO, FCC · Fay Arjomandi, Global Lead, Vodafone Xone · Biju Nair, EVP and CSO, Synchronoss · Hank Skorny, VP/GM – Software Services, Intel · Curtis Kopf, VP – Customer Innovation, Alaska Airlines · Matt Carter, President – Emerging Solutions, Sprint · Joost Schreve, VP – Mobile, Tripadvisor

The Mobile Future Forward team, our esteemed partners, our fantastic speakers and our engaged community are really looking forward to Sept 10^th.

Topic Discussions

· The 4^th wave – how will the trillions of the dollars generated be divided amongst the players?

· Mobile First to Mobile Only – How consumers and enterprises are being shaped by mobile?

· The fight for developers – Apps, APIs, and Dollars

· Will Security and Privacy get in the way of mobile growth?

· PostPC era – commerce, engagement, and consumption

· Quantified Self. Quantified Enterprise – how to benefit from big data?

· Gamification of Everything – How to reinvent business models and revenue streams

· Mobile Broadband – LTE is here and now. What’s Next?

· Mobile Competitive Policy – Balancing competitiveness, consumer interests, policy, and innovation

· nScreen Connected Consumer – Expectations, Solution roadmap, and Revenue flows

· OTT – Competition, Co-opetition, and the new landscape. Measuring the seismic shifts

· Big (Mobile) Data – Collection, Management and Use of Data

· Mobile Cloud Computing – Innovation, Competition, and Business Models

· Mobile CIO Prism – Disruption in the enterprise. Opportunities for growth and cost reductions

· Managing networking growth in the Yottabyte Era – strategies to tame signaling and data tsunamis

· Mobile Platforms and Ecosystems – The Cycles and the Eternal Debate

· Mobile Security – BYOD, Hacking, Protecting, and Monetization

· Emerging Markets, Emerging Opportunities

· Battle for the Home – Devices, Apps, Networks

· Retail channel transformation – how are we going to shop and who makes money?

I hope you will join us in what is shaping up to be an exceptional gathering of the mobile minds.

Thanks and best wishes.

Kind regards,

Chetan Sharma