Mobile Future Forward – Agenda Update

Mobile Future Forward – Agenda Update

Greetings Everyone!

Hope you are having a great summer.

We are only 4 weeks away from the 2nd Mobile Future Forward Executive Summit so I thought I will provide an update to the agenda and the speakers. We have an incredible line-up of speakers, thinkers and doers. The meeting of the minds will hopefully inspire you, help meet the "key" decision makers in the mobile ecosystem, and learn about the future direction of the mobile industry.

Give us your one day and we will give you the next 5 years in mobile.

Registration and other information at

Please note: Summer Saver is expiring next Friday, Aug 19th, 2011. We are 80% sold out so please register early.

In proud partnership with: AT&T Interactive, Ericsson, Millennial Media, Open Market, Openwave, Qualcomm, Real Networks, and Synchronoss Technologies

We also released our Mobile Future Forward Whitepaper – How Mobile Will Change The Way We Spend. It will be part of the Mobile Future Forward book that will be released on Sept 12th to the summit attendees. Book contains 19 essays from our illustrious speakers and industry thought-leaders.

We look forward to seeing you on Sept 12th.




Sept 11th 2011

Speakers Dinner

6:00 – 8:00 pm

Sept 12th 2011

Registration Opens. Breakfast and Networking


8:15 am

Introduction and Welcome – Chetan Sharma, President, Chetan Sharma Consulting
Mobile Future Forward: Connected Universe. Unlimited Opportunities.
The DNA of the mobile ecosystem is changing. What opportunities will emerge during the course of this decade? Where are the new billion dollar markets? We will explore these questions and more throughout the day with the influential minds who are shaping the mobile industry.

8:30 am

Keynote – Steve Mollenkopf, EVP and Group President, Qualcomm

Recent studies estimate there will be 1 billion smartphones on the global market by 2016. The proliferation of high- performance internet-enabled devices, objects and machines, in conjunction with next-generation LTE networks, clearly shows the mobile industry is on the cusp of enabling a world where virtually all the devices in your life are smart and connected. We are entering an era where smartphones and tablets will truly be the primary means by which we communicate with each other and control the devices around us. Making these connections will open up new opportunities for both the mobile ecosystem and the consumers that fuel it. Qualcomm Executive Vice President and Group President Steve Mollenkopf will address how mobile computing solutions are helping the industry realize a new vision for the mobile user of tomorrow.

9:00 am

Disruption is in the Air

Disruption is the fundamental tenet of progress. Whether it is the technologies, the business models, the players or the alliances, disruptive forces are essential in making things better for the consumer and the larger ecosystem. Is 4G a game change? What does the wholesale business model do to the data economics? Is the halving of the device lifecycle good or bad? Who manages the customer and where does the value shift? Meet the two leaders who are working to disrupt the mobile industry.

Brad Stone, Senior Writer, Bloomberg Businessweek (moderator)

Sanjiv Ahuja, CEO, LightSquared

Jason MacKenzie, President, Global Sales and Marketing, HTC

9:30 am

Design, User Experience and Consumer Behavior

The number of connected devices per user is increasing very quickly. Some users have 10-20 connected screens in the household and the number is only going to increase. How does product and service design leverage this phenomenon? How do monetization strategies change? What are user experience and pricing expectations? How does the value shift between the players? How do developers take advantage of n-screens? The panel will deal with the realities of playing in the n-screen world and debate how to make the most of it.

John SanGiovanni, Cofounder and VP – Product Design, Zumobi (moderator)

Mark Rolston, Chief Creative Officer, Frog Design

Cliff Kushler, CTO and Cofounder, Swype

10:15 am

Playing in the N-Screen Media World

The number of connected devices per user is steadily increasing. Some users have 10-20 connected screens in the household and the number is only going to increase. How does product and service design leverage this phenomenon? How do monetization strategies change? What are user experience and pricing expectations? How does the value shift between the players? How do developers take advantage of n-screens? The panel will deal with the realities of playing in the n-screen world and debate how to make the most of it.

Paul Palmieri, CEO and Cofounder, Millennial Media

Jeremiah Zinn, EVP – Digital Products,  MTV Networks

Eric Anderson, VP – Content and Product Solutions, Samsung

Frank Barbieri, SVP – Emerging Platforms, YuMe (moderator)

11:00 am


11:15 am


12 – 1:30 pm


Demonstrations – Visions of the Future

Meet the entrepreneurs who are working on technologies that are going to impact the mobile ecosystem and consumers in profound ways. A fascinating dive into the world of biometrics, display, advertising, retail, sports, and consumer electronics.

Natan Linder – MIT Media Lab

For quite some time, researchers and designers in the field of human computer interaction has strived to better integrate information interfaces into our physical environment. They envisioned a future where computing and interface components would be integrated to the physical environment, creating a seamless experience that uses all our senses. This talk is centered on the design and development of new prototypes for interactive augmented reality interfaces that blur the boundaries of the digital and the physical worlds. It is focused on the LuminAR system – a compact and kinetic projected augmented reality interface embodied in familiar everyday objects, namely a light bulb and a task light. It allows users to dynamically augment physical surfaces and objects with superimposed digital information using gestural and multi-touch interfaces.

1:30 pm

Monetizing the Mobile Network

Traditionally, there has been a direct correlation between the mobile network usage and revenue/profits. However, the significant mobile data consumption, lack of adequate spectrum, ecosystem disruption by the Internet players, and the changing of the consumer expectations have provided the opportunity for operators to rethink how they look at their network from a technology perspective but more importantly from a monetization angle. How will operator grow their revenue base beyond measuring the bits and bytes? What network assets can create long-term sustainable revenues and value? Does the role of the operator morph over time? How does the landscape different in different regions of the world? Do operator CTO and CMO look at the network differently? This expert panel will delve into the “future of network monetization.”

Ken Denman, CEO, Openwave (moderator)

Kris Rinne, SVP – Network and Architecture, AT&T Mobility

Janet Schijns, VP – Business Solutions Group, Verizon Wireless

Mathew Oommen, President, Reliance Industries

Bob Azzi, SVP – Networks, Sprint Nextel

Mobile Enterprise and the CIO Prism

Mobile is influencing corporate IT in multiple ways – devices, software, security, collaboration, cloud, and investments. How is mobile enabling the enterprise of tomorrow? How are the various verticals adapting to the confluence of broadband network, tablets and smartphones, cloud, and enterprise software. How is the economics of supporting a mobile worker changing? How does mobile virtualization and BYOD impact the enterprise? How are enterprises using mobile to engage with their customers, shrink supply-chains, and drive more efficiency out of their enterprise dollars. We will look at the evolving mobile landscape through the CIO prism. This panel of enterprise veterans will delve into the significant problems they are solving and how they see mobile evolving in the enterprise?

Suja Chandrashekaran, CIO, Timberland

Abhi Ingle, VP – Advanced Business Solutions, AT&T Wireless (moderator)

Jerry Batt, CIO, PulteGroup

Subba Rao, CEO, Razi Healthcare

2:30 pm

Mobile Commerce & Payments

Mobile is fundamentally reshaping how consumers spend. Mobile not only influences purchase behavior but also all moments of truth. Mobile is thus helping close the nirvana gap for brands and advertisers who seek to connect advertising to actual transactions. All ecommerce will eventually be mobile. How are the various players preparing for the new world of mobile commerce and payments? NFC has been around for some time but will it really help in moving the money around? Will the killer NFC application be commerce, payments, advertising, loyalty programs, or something else? How do the mobile technologies influence the instore experience? The panel will chaff through the hype and noise in the segment to discuss where the value is, who benefits, who wins, and how long before mobile becomes central to the multi-trillion dollar global spend?

David Messenger, EVP and Head of Online/Mobile, American Express Company

Gibu Thomas, EVP – Online/Mobile, WalMart

Dale Nitschke, former President, Target

Jay Emmet, GM, OpenMarket, SVP, Amdocs

Mobile Big Data: The Next Frontier for Innovation, Competition, and Opportunities

Data is everywhere. Mobile Cloud is Booming. Data is driving Knowledge. Having the best knowledge about the user to help drive transaction is simply the most valuable currency of commerce. With so much data being generated, how do we efficiently sift through it and make sense to enable engagement and commerce in a fraction of a millisecond? What is data teaching us about the consumer behavior, future product design, and the competitive landscape?  What are the implications for consumer privacy and data security? What new opportunities emerge due to mobile big data? Who will own the user context and how will the knowledge translate into transactions? How do the app developers leverage big data? Our expert panel of engineers and executives will delve into what will be a key trend for this decade.

Braxton Woodham, Head of Engineering, AVOS

Joe Megibow, VP and GM – Mobile and Analytics, Expedia

Hank Skorny, Chief Strategy Officer, Real Networks

Ramneek Bhasin, GM and VP, TheFind

3:30 pm


4:00 pm

At the Intersection of Social, Location, Gaming, and Monetization

The worlds of social, location, gaming, and commerce are colliding to create enormous opportunities that impact devices, software, applications, services, cloud, interface design, advertising, monetization, and consumer expectations. How are entrepreneurs taking advantage of the social and interest graphs, open APIs, fast networks and processors, and different input modalities? Meet the innovators who are creating tremendous value and are at the epicenter of this evolving trend.

Will Hsu, Chief Product Officer, AT&T Interactive

Amit Gupta, SVP and CTO, INQMobile

Tim Chang, Partner, NVP (moderator)

Rob Glaser, Chairman, Real Networks
Wibe Wagemans, Head of Advertising and Analytics, Rovio (Angry Birds)
Jana Messerschmidt, Sr. Director, Twitter

Designing the Mobile Infrastructure for the Next Decade

Mobile Data demand is doubling every year. For many operators more than 75% of their sales is smartphones. The connected devices segment is growing at a 55% Y/Y rate. With seaming insatiable demand, what are infrastructure leaders doing to help out the operators over the next 10 years. What technologies and products are on the horizon to solve some fundamental data network issues? How far do heterogeneous networks, self-organizing networks, offloading, and all-IP infrastructure elements take us? Sprint’s CTO will put the industry problems (and opportunities) in front of the vendors to figure out how we are going to cope with the mobile data tsunami.

Stephen Bye, CTO, Sprint (moderator)

Ken Wirth, President – End-to-End Network Solutions, Alcatel-Lucent

Biju Nair, Chief Strategy Officer, Synchronoss Technologies

Manoj Leelanivas, EVP and GM Business Group, Juniper Networks

Mikael Back, VP – Product and Portfolio Management, Ericsson

Erik Moreno, SVP – Corporate Development, FOX Networks Group

5:00 pm

Connected Universe. Unlimited Opportunities.

The connected devices segment is the fastest growing category of the market and is also the most profitable due to higher margins. Connected devices are impacting a rethink in virtually all key verticals – healthcare, housing, travel, entertainment, communication, energy, and others. It is also disrupting the traditional value chains and revenue models. Which segments are yielding the highest ROI? Does computing fundamentally change forever or are connected devices just a part of the PC hub? How does M2M fit into the world of smartphones and tablets? How are businesses and solution providers taking advantage of the growing connected universe? What’s most important for the consumer and what are their expectations on design, pricing, and connectivity? From connected cars to wireless pill bottles, our world is going to change forever. Meet the leaders who are shaping the growing connected devices ecosystem to get insights that will inform your strategy and decide your future revenue streams.

Chetan Sharma, President, Chetan Sharma Consulting (moderator)

Glenn Lurie, President – Emerging Devices, Resale  & Partnerships , AT&T Mobility

Danny Bowman, President – Connected Devices, Sprint

6:00 – 8:00 pm

Adjourn, Reception, and Networking

Agenda subject to change

Register today at

Mobile Future Forward is produced by Chetan Sharma Consulting