Mobile Breakfast Series – Mobile Commerce and Payments – 6/28

Mobile Breakfast Series – Mobile Commerce and Payments – 6/28

Hope you are enjoying the post-solstice summer/winter.

Just wanted to do a quick update on next week’s Mobile Breakfast Series event on Mobile Commerce and Payments (June 28th ).

We are excited to add Joe Megibow, VP, Mobile and E-Commerce Optimization at Expedia to the mix. As you know Expedia is one of the leading players in e-commerce. They are doing some really good work in the mobile commerce space and are further into implementing the strategy than most.

In his role, Joe has global responsibility for Expedia’s mobile initiatives, including Mobiata, the leading provider of mobile travel apps. Joe also oversees e-commerce optimization activities including leading-edge site conversion optimization techniques, marketing, site, and customer analytics, and site experimentation. Finally, Joe has product management responsibility for core e-commerce flows, including product search and checkout. He joined the Expedia, Inc. family in 2006, heading up Online Marketing and Customer Experience for He is very analytics and data driven and was recognized in March 2011 as the recipient of the Practitioner of the Year, Award for Excellence by the Web Analytics Association (WAA).

Hardly a week goes by without a new announcement/initiative in mobile commerce. There is clearly lot of attention but so are the number of questions about business models, growth trajectory, ecosystem dynamics, key success criterion, timing, and just how is this space going to evolve over time. We are glad to be able to assemble a stellar group of individuals who are deep into mobile commerce on a daily basis.

Rodger Desai, CEO and Cofounder, Payfone – Fresh from their $19M round, the company is starting to break into the market with its unique value prop

Jim Greenwell, President & CEO, BilltoMobile – The parent company Danal has been doing m-commerce in Korea for some time, and now they are seeing success in the US market

Andrew Lorentz, Partner, Davis Wright Tremaine – Commerce and payments has an important regulatory and legal aspect that will be well covered by Andrew

Mark Young, VP – Strategy, NBC Universal (moderator) – Mark is a consumer of these commerce technologies and has good insights into the issues in the ecosystem that needs to be addressed

Michael Goo, VP – Strategic Initiatives, T-Mobile – Michael has been the co-architect of the ISIS business model and deeply involved in all things mobile commerce

Joe Megibow, VP – Mobile and E-Commerce Optimization, Expedia – Joe is the driving force behind Expedia’s mobile commerce efforts

Date: June 28th 2011

Place: Columbia Tower Club, 701 5th Ave, Suite 7600, Seattle, WA 98104

Time: 7:30-11am (panel discussion will be from 8:30 am to 10am)

Registration is open. We will be closing registration this Friday (6/24), so if you are planning to be part of the discussion, kindly register before then.

Many thanks to our partner Amdocs for making this event possible.

Looking forward to seeing you all on Tuesday.

Thanks and best wishes,

ps. The Mobile Future Forward Executive Summit is shaping up nicely as well for Sept 12th and we have an excellent line of executives. Seats are limited so I will encourage you to register early.