As regular readers know, I am big fan of data that helps inform the industry. Mobile Advertising has been near and dear to me for a long time. Millennial Media produces great industry reports that give a good pulse of what’s happening and where things are headed. Earlier today, they released their 50th report.

You should definitely check it out for yourself – http://www.millennialmedia.com/research/50th-report/

Here are some stats on how things have changed in the last 3 years.