We are getting into the final phase of the book project. We expect to review the edits from the publisher later this month and finalize the book by end of Dec. Below is the expected Table of Contents:

1. History of Advertising
2. A Perspective from the World of Web Advertising
3. A Five Points Framework
4. Introduction to Mobile Advertising
5. Challenges And Accelerators for Mobile Advertising
6. Mobile Advertising Models
7. Case Studies from Around the World
8. Technology: The Lifeblood of Digital Advertising
9. Mobile Advertising – What Comes Next?
10. Perspectives
11. Conclusions and Recommendations

I will release more information and content over the course of next two months