Mobile Advertising Book: Testimonials

Mobile Advertising Book: Testimonials

We are very excited to get generous testimonials from two highly respected industry executives – Ron Elgin who is Chairman and CEO of DDB Worldwide Communications Group – one of the world’s largest advertising agency and Dr. Young-Chu Cho, President and CEO of KTF, Korea’s second largest mobile operator and Board Member of GSM Association.

I met Ron at an event I was speaking at. He has been a great supporter of our project. Dr. Cho has been a pioneer and a great leader in Korea leading KTF to several key milestones.rons_photo.jpg









“This is a remarkably insightful book and I strongly recommend it to anyone who needs to really understand the role of mobile platform in advertising”

Ron Elgin, Chairman & CEO, DDB Worldwide Communications Group


“The authors of this book have prepared a blueprint to exploit the global opportunity of mobile advertising. The book is practical, clearly written, and very detailed”

Dr. Young-Chu Cho, President & CEO, Korea Telecom Freetel (KTF).

Board of Directors, GSM Association (GSMA)

More testimonials here.