I have posted the preface and foreword of the book here and here.

As I mentioned before, foreword is written by Greg Stuart who ran IAB during its heydays and guided the industry through tremendous growth in online advertising. He is also the co-author of highly acclaimed “What Sticks? Why Most Advertising Fails and How to Guarantee Yours Succeeds” and serves on boards of several startups like Zumobi, Adify, AdInfuse, and several more.