Mobile Advertising Book: More Reviews

Mobile Advertising Book: More Reviews

We are delighted by the next round of book reviews and are grateful to Dr. Nakamura and Larry.

“Today’s youth spends more than 15 hours per day with their phone. One can imagine what a tremendous business opportunity mobile advertising is. Authors of this book explore the critical aspects of this opportunity with analytic rigor, in-depth analysis, and practical insights. I strongly recommend it for anyone involved in mobile and advertising industries.”

Dr. Yasuhisa Nakamura, Executive Director, NTT DoCoMo,

Coauthor, Wireless Data Services: Technologies, Business Models, & Global Markets

“As mobile emerges as the last true individual “channel,” understanding where the marketer fits will be critical… Mobile Advertising gives us a map of this powerful emerging platform.”

Larry Weber, Author, Marketing to the Social Web;

Chairman of W2 Group, Inc. (including Racepoint and Digital Influence Group)

Other reviews:

“Very rarely do books like this offer equal value to both advertising buyers and sellers but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category.”

Chamath Palihapitiya, Vice President Product Marketing & Operations, Facebook

“This book is a critical contribution to defining the biggest opportunity in the wireless industry today – Mobile Advertising. And more importantly, it provides a blueprint to exploit that opportunity! Brilliant insights, clearly written — a must-read.”

Paul Palmieri, President & CEO, Millennial Media