We are delighted by the reviews that are coming in for the book. The first two are from the two distinguished entrepreneurs who have had a significant impact on the US mobile industry.

“Very rarely do books like this offer equal value to both advertising buyers and sellers but Mobile Advertising is a wonderful primer on the mobile landscape and advertising opportunity from both perspectives. Its completeness and clarity makes it an essential resource for any company or person looking to help pioneer or participate in this emerging category.”

Chamath Palihapitiya, Vice President Product Marketing & Operations, Facebook

“This book is a critical contribution to defining the biggest opportunity in the wireless industry today – Mobile Advertising. And more importantly, it provides a blueprint to exploit that opportunity! Brilliant insights, clearly written — a must-read.”

Paul Palmieri, President & CEO, Millennial Media