Mobile Advertising Book: First chapter done

Mobile Advertising Book: First chapter done

Phew! Things are getting into motion. Wrapped up my first chapter that deals with the overview of the wireless data industry worldwide, looking at stats and trends, and specific regional issues and trends. The DRAFT TOC is

Global Wireless Markets Overview

  • Macro Trends
  • Massive growth
  • Move from voice to data
  • Pressure on voice ARPU
  • Data as a major revenue source
  • What’s driving data growth?
  • Review of major markets
    • Europe
    • North America
    • Korea and Japan
    • China and India
    • Rest of the World
  • The arrival of an AORTA Era
    • Devices – Life’s new remote control
    • What to expect in the next few years
  • Key Takeaways
  • Would love to hear what you would like to see in this chapter, any suggestions or thoughts are much appreciated. Have also lined up some really great interviews over the course of next few months starting this week. Have dug deep into Mobile TV advertising models and the trends out of Japan and Korea. Will be reporting bits and pieces as time goes along.