I have been deeply entrenched in mobile advertising work for more than a year. It is fun watching/making concepts grow into reality. We did an extensive paper on the subject last year.

I am delighted to expand the paper and collaborate with Victor Melfi – Chief Strategy Officer and SVP of VoiceBox Technologies. He was previously CSO of Infospace and has had deep experience with technology and strategy of advertising. He provides some great insights in this piece.

Wireless World Magazine published first part of this expanded paper in their Jan-Feb 2007 issue. Second part will appear in March issue.

Mobile Advertising continues to be a hot topic into 2007. Verizon and Cingular both announced their initiatives in the space after Sprint’s launch with Enpocket last year. Since we are embedded in the space, will continue to discuss it here.