There has been a significant debate over mobile ads. Mobile Advertising was the highlight of the three shows in LA. GigaOM discusses this in further detail with a good roundup of companies. Small to large companies are looking at this new medium. While there are a lot of things that can go wrong, if done right, it will be welcomed by consumers. I guess next question to ask is

“What will make mobile ads work?”

I will be dealing with these issues in my future white paper. If you have thoughts or would like to contribute, please let me know.