We have finalized our terrific panel for the discussion on location based advertising. It should be an engaging discussion on one of the hottest topics in the industry. Hope to see some of you there
January 27th 2009 — Networking @ 4:00pm, Panel @ 4:30pm – 6:00pm
WCA LBS SIG presents Location-Based Advertising : 2009 and Beyond
Venue: Palo Alto Research Center, Palo Alto CA
With better support in the newest smartphones for positioning, the opportunity for Location-Based Advertising is bigger than ever before. Will 2009 be the year it finally takes off? Find out on January 27th. The Wireless Communication Alliance’s Location-Based Services SIG will host a panel in which industry leaders will talk about technology, measurement, payment models, and the future of location-based advertising.
Moderating the panel is Chetan Sharma, President of Chetan Sharma Consulting and one of the leading strategists in the mobile industry. Chetan has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space, and is the author or co-author of five best-selling books on wireless including Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market (John Wiley, 2008), which has become the industry reference on the subject.
— Brian Levin, Useful Networks
— Ujjal Kolhi, RhythmNewMedia
— Ilan Zorman, AdYouNet
— Blair Swedeen, Placecast
— David Turner, NAVTEQ
Brian Levin, Useful Networks
Mr. Levin is CEO and co-founder of Useful Networks, a mobile
technology company creating Location Based Services for mobile
consumers. Useful Networks is a subsidiary of Liberty Media.
Prior to Useful Networks, Brian was co-founder and CEO of
Mobliss, a wireless media and marketing company. He serves on
the Board of Directors of the Cellular Telecommunications
Industry Association (CTIA) and the Mobile Marketing Association
(MMA).
Ujjal Kolhi, RhythmNewMedia
Ujjal Kohli, CEO of Rhythm NewMedia, is an entrepreneur in the
mobile advertising industry with an extensive background in
the wireless industry. Working with 60+ media companies and
50+ top name brand advertisers, Rhythm is number one in mobile
video advertising. Ujjal brings a unique perspective from both
the on and off deck worlds, recently launching vSNAX Videos, a
free entertainment app for Apple’s iPhone and iPod touch that
showcases Rhythm’s services for media and operator partners
including ad sales, ad serving, mobile site design, video
serving, application development, and hosting & management.
Previously, Ujjal was EVP of Marketing & Sales for AirTouch
Cellular, a $3.5 Billion revenue wireless carrier. Ujjal holds
a B.Tech from the Indian Institute of Technology (Delhi), an
MS from the University of Rochester and an MBA from Harvard
Business School.
Blair Swedeen, 1020 Placecast
Blair has more than nine years of experience across product
and business development in the LBS, digital content and
software areas. At 1020 Placecast, Blair is responsible for
responsible for 1020’s marketing and business development
activities with ISPs, web publishers, mobile application
providers and other distribution partners. Prior to joining
1020 Placecast, Blair founded Partenza Consulting, a strategy
and business development consultancy advising leading players
and investors in the LBS industry. Before Partenza, Blair had
overall responsibility for the Internet/Wireless product line
at NAVTEQ and launched the company’s mobile content product
line.
David Turner, Navteq
David is Technical Product Manager responsible for the
technical roadmap and architecture of the NAVTEQ
LocationPointâ„¢ location-based advertising services. David
joined Navteq in 2006, and prior to moving into location
based advertising he led the design and development of
NAVTEQ’s Traffic.com Voice and Mobile Products. Before
joining Navteq, David worked for Reuters developing
brokerage web sites. David has over 15 years of experience
in technology development and over 10 years of experience in
Project Management. David has a B.S. in Computer
Engineering from Lehigh University and an M.S. in Computer
Engineering from Villanova University.
Ilan Zorman, AdYouNet
Ilan has more than 15 years of expertise in location
monetization models and local advertising in particular. A
serial entrepreneur, Ilan has been on the founding teams of
numerous companies including Nexus Telecom (Metro-Location
services, NASDAQ), Wireless OnLine (smart antennas), AppStream
(enterprise software), and ComMagine (UMA – Cellular/WiFi). At
present, Ilan is the founder and CEO of AdYouNet, an internet
platform for web direct marketing.
Cost: $10 at the door.
Directions/Map to Palo Alto Research Center