Google’s offering of Latitude is an interesting step towards making LBS pervasive. We discussed LBS last week in Palto Alto at PARC. Om has a good overview. I have been looking at location based services since 96 or so. In the early days it used to be primarily E911 and RF Engineering but the promise was there. Oh! if I could get a dime for every analyst report on LBS. Things look promising this time around though with location api becoming much more accessible. But what about privacy, you might ask. well, that’s for another day, another post.