On the heels of Navteq acquisition, LBS has been the focus of the industry. This morning, Telephia released some numbers to shed light on the segment.
According to the latest Telephia research, a service of The Nielsen Company, LBS represented 51 percent of the $118 million in revenue that downloadable mobile applications such as LBS, weather applications, chat/community, and personal organization tools generated during Q2 2007. In addition, more favorable carrier deck placement for LBS applications and the bundling of navigation services with data packages have contributed to record high downloads. However, overall consumer penetration for mobile applications hovers around five percent, as compared to penetration rates of 7-13 percent for other downloadable content like games, ringtones and premium SMS.
Of the $118 million in revenue that downloadable mobile applications such as LBS, weather applications, chat/community, and personal organization tools generated during Q2 2007, LBS represented 51 percent.
Networks In Motion (NIM)—an LBS navigation publisher for products including Verizon Wireless’ VZ Navigator—secured a 27 percent share of carrier revenue from mobile applications and leads all mobile application publishers. Telenav Mobile followed with a 15 percent share of carrier revenue and is another LBS navigation publisher.
Average Price Paid by Consumers for Mobile Applications (U.S.)
Mobile Application Average Price Paid
LBS $9.23
Weather $3.82
Sports $4.58
Wallpapers/Pictures $3.29
Music $4.99
Maps/Directions $3.95
Personal Organization Tools $5.41
Source: Telephia Mobile Application Report, Q2 2007