As expected, Amazon is reaching out to other platforms to pursue its e-Reader strategy. It is doing a smart thing by considering a hybrid strategy. Kindle is expensive so to get more traction, it needs to be on other devices. I know, I know, what can you read on a tiny screen, but by getting this distribution experience, Amazon will learn and adapt. Microsoft and RIM made mistake of not licensing and not reaching out with their s/w to other devices. Microsoft finally relented and started licensing Activesync which has been hugely successful. RIM not so lucky though it tie up with Nokia, it was just too late to recognize the market opportunity.

Well done Amazon.