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Enterprise
Mobility: Applications, Technologies and Strategies
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Enterprise
Mobility: Applications, Technologies and Strategies
IOS Press
Chapter Contribution
"Enterprise mobile
product strategy using scenario planning"
SAMIMUNEER (SAP)
and
CHETANSHARMA
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Download Chapter (154 KB)
http://www.chetansharma.com/enterprise_mobility_scenario_planning.htm
Each year, we work on strategies and
product plans for our clients around the world that end up touching
millions of consumers worldwide and do behind-the-scenes research,
due-diligence, and analysis work on several critical deals and
transactions that move our industry forward. But, rarely do we talk or
write about them, due to obvious reasons.
However, last year, I got an opportunity
to briefly write about some of the strategy work. On the request of Dr.
Basole at Georgia Tech, my colleague Sami Muneer (Sr. Director,
Enabling Solutions at SAP – responsible for all things mobile) and I
drew from some of the long-term strategy and product planning work we
had done for SAP to put together a paper on “Enterprise mobile
product strategy using scenario planning.” SAP is the leading global
enterprise player and their view of the world is both comprehensive and
long-term. It was a privilege to work with their global team on the
project.
Our paper
is being published as a chapter in the just released book “Enterprise
Mobility: Applications, Technologies and Strategies” (IOS Press,
Amsterdam. 272 pages, Editor R. Basole, 2008) as part of The
Tennenbaum Institute Series on Enterprise Systems. The chapter is
also being published in the special issue of peer-reviewed
International Knowledge Systems Management (IKSM) journal published
by Georgia Tech.
The book is a collection of 13 chapters
from academics and practitioners in enterprise mobility. I often use
scenario planning techniques when doing long-term strategic assessment
and forecasting. In this chapter, we hope to provide a framework for
scenario planning in mobile that can go across verticals, applications,
and services.
You can download the chapter here.
IKSM is making available all the
chapters online (for free) if you register for a free one year
subscription.
For those interested in reading the
paper copy
can order the book here.
Book Introduction
As the number of enterprises using
mobile ICT increases, it becomes imperative to have a more complete
understanding of what value and impact enterprise mobility has, what
drives and enables it, and in what ways it can and will transform the
nature and practices of work, organizational cultures, business
processes, supply chains, enterprises, and potentially entire markets.
Enterprise mobility is therefore a topic of great interest to both
scholars and practitioners. Enterprise Mobility: Researching a new
paradigm aims to contribute to and extend both our theoretical and
practical understanding of enterprise mobility by exploring the
necessary strategic, technological, and economic considerations,
adoption and implementation motivators and inhibitors, usage contexts,
social implications, human-centered design issues, support requirements,
and transformative impacts. The main objective is to discuss
applications, technologies, strategies, theories, frameworks, contexts,
case studies, and analyses that provide insights into the growing
reality of enterprise mobility for scholars and practicing managers.
This volume contains thirteen articles from leading scholars and
practitioners and includes an examination of the changing nature of
work, work practices, and the work environment; a discussion of critical
enablers of enterprise mobility; authors exploring strategic
considerations; and insightful case studies of enterprise mobility
across multiple domains. Together, the articles explore enterprise
mobility across the entire continuum.
Enterprise
mobile product strategy using scenario planning
Author(s):
Sami Muneer and Chetan Sharma
The Mobile
industry is changing at a rapid pace and so is the behavior of
enterprise workforce which uses mobile technologies. When planning for a
long-term product roadmap, one has to consider a myriad of evolution
trends and forecasts to determine the probable list of product
functionality and their introduction timing in the lifecycle of the
product. One has to look at the technology trends by market, the
competitive landscape, and the mobile worker adoption trends. However,
one can only come up with a prioritized list of capabilities by taking
into context the company’s own core competencies, skill sets, and
overall mission. This paper looks at how mobile product companies can
use scenario-planning methodology to formulate their product strategy
and roadmap.
The listing of the chapters is as
follows:
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Enterprise mobility: Researching
a new paradigm
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The convergence of wireless,
mobility, and the Internet and its relevance to enterprises
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Business mobility: A changing
ecosystem
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A socio-technical perspective of
mobile work
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Designing productive spaces for
mobile workers: Role insights from network analysis
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Telecommuting and corporate
culture: Implications for the mobile enterprise
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User requirements of mobile
technology: A summary of research results
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Mobile interaction design:
Integrating individual and organizational perspectives
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A comparative anatomy of mobile
enterprise applications: Towards a framework of software reuse
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Protecting data on mobile
devices: A taxonomy of security threats to mobile computing and
review of applicable defenses
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Enterprise mobility and support
outsourcing: A research model and initial findings
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Enterprise mobile product
strategy using scenario planning
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The strategic value of enterprise
mobility: Case study insights
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Exploring enterprise mobility:
Lessons from the field
Your feedback is always welcome.
Thanks.
Chetan Sharma
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