Italy’s leading luxury brand Dolce&Gabbana did a campaign for the Male Fashion show in Italy in June on Nokia’s Ad network. The goal was to increase awareness with a viral campaign. It received CTRs of almost 10% over a 2 week period.

As part of the campaign, Dolce & Gabbana developed a game called ‘’Dee&Gee.” The Nokia Interactive Advertising Solutions team created banner ads that ran on the Nokia Media Network and led consumers to a D&G mobile website where they could download the game to their handset, view the D&G catalog and download D&G-branded wallpaper.

It is one of the first mobile campaigns run by a top fashion brand.