Mobile
Future Forward 2011 - Sept 12 2011
Come Explore -
Connected Universe. Unlimited Opportunities.
Mobile Future
Forward is a unique gathering of some of the most influential
minds in the mobile industry. The experts and visionaries from
around the world will discuss and debate the future of mobile
industry. Check out
the speakers/agenda - exceptional visionaries, extraordinary
insights.
Registration
(limited seats, registration closes 9/7)
In proud partnership
with: Qualcomm, AT&T Interactive,
Synchronoss
Technologies,
Millennial Media, Openwave, Real Networks,
OpenMarket,
Ericsson
Inquiries:
info@mobilefutureforward.com
Managing Growth and
Profits of Connected Devices
http://www.chetansharma.com/connecteddevices.htm
Paper is sponsored by
Synchronoss
Technologies
Mobile industry is the most dynamic global industry today. The
connected mobile universe touches more than 4.5 billion
consumers on the planet and these devices have effectively
become an integral part of our daily lives. The pace of
innovation and product introduction has also accelerated. The
lifecycle of mobile network technologies, devices, applications
is shrinking rapidly. While the 1G cycle lasted almost 20 years,
the 2G cycle shrank to approximately 15 years. Though many
countries are still launching 3G, the expected span for 3G in
the US is likely to be 10 years. Similarly, on the device front,
the average replacement cycles have decreased from over 24
months to less than 12 months in many mobile markets and
demographic segments.
Mobility is also getting ingrained in the everyday objects,
which make up for a fundamental reassessment of how things are
done across industries in almost every region of the world. It
is not just the phones and the data cards that are being enabled
by the broadband connectivity but also the everyday electronic
devices such as the tablets, eReaders, automobiles, picture
frames, and cameras.
It
is fairly apparent that mobile data is driving the growth in
most developed nations. While voice is a stronger component in
the developing nations today, it is the demand for mobile data
and the lure of data revenues that is even forcing countries
like China and India to embrace 4G at a much faster pace than
they did 3G. The impact of data services is reflected in the
operator financials. In Japan, Softbank became the first major
operator to have more revenues come from data than voice. Others
are following. In the US, over 37% of the revenues are coming
from data services and the data revenues will account for over
50% of the revenues by early 2013.
The
changing dynamics of the industry poses some serious questions
about the supply-chain, product and service introduction cycles
for the operators and the OEMs, and the management of the cost
structure and margins of the business. If these elements are not
effectively managed, both the competitiveness and the ROI of the
products will be severely impacted. Solutions to these problems
must be repeatable, future-proof and –upgradeable, and cost
effective, else the solutions won’t scale at the pace needed to
manage the growth.
Participants in the ecosystem must identify cost reduction
opportunities and streamline operations to take out limitations
driven by legacy and drive convenience and seamless user
experience for the consumer. Only then can the product
introductions be sped up and the desire to maximize profits come
to fruition. In this paper, we look at the issues and
opportunities around connected devices and the solutions and
strategies that will make the ecosystem more vibrant, scalable
and sustainable.
Download the paper
(1MB)
(If
you have trouble downloading the file, please send a note to
info AT chetansharma DOT com and we will send you the pdf)
Your feedback is always welcome.
Thanks.
Chetan Sharma
Disclaimer: Some of the companies mentioned in this paper are
our clients.
