CHETAN SHARMA
 

 

 

Connected Consumer 2012

 

http://www.chetansharma.com/connectedconsumer.htm

 

 

 

We just concluded another successful Mobile Future Forward Executive Summit on Monday. The theme of the summit was Connected Universe. Monetizing Opportunities. During my opening, I discussed some results from the research we just completed on Connected Devices. This note summarizes the findings.

If we just look at the active connected devices which can connect to the Internet directly either by wireless or wired means, either using cellular or WLAN, the total number of connected devices in the globe just crossed the 10 billion mark which means that the connected device to human ratio is now 1.3.

  • 70% of the connected devices use some form of wireless connection.

  • In the US, roughly 80% of the devices use some form of wireless connection.

  • For the US Household survey, we asked 1014 HHs about the number of connected devices in their households.

  • The average number of devices/HH was 5.

  • Over 6% of the HHs had 15 or more devices.

  • Splitting the respondents by gender, the results were about the same.

  • Splitting the respondents by age group, the 65+ age demographics had the highest number of devices/HH followed by the 18-24 age group.

  • The Northeast region of the US had the highest number of devices/HH.

  • Suburban HH had the highest number of devices/HH.

 

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Chetan Sharma Consulting 2001-2012. All Rights Reserved.
Chetan Sharma Consulting is a management consulting and advisory firm helping companies in the mobile and voice communications sector. Our expertise is in developing innovation-driven product, business, and IP strategy. We've helped companies like NTT DoCoMo, China Mobile, Samsung, KDDI, Motorola, Alcatel-Lucent, Sony, Microsoft, Virgin Mobile, KTF, Sprint Nextel, Reuters, Disney, Qualcomm, Reliance, BEA, HP, Merrill Lynch, Cincinnati Bell, Bain, SAP, Vulcan, American Express, and many others. What can we do for you? www.chetansharma.com

 

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