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Connected Consumer 2012
http://www.chetansharma.com/connectedconsumer.htm
We just
concluded another successful
Mobile Future
Forward Executive Summit on Monday. The theme of the summit
was Connected Universe. Monetizing Opportunities. During
my opening, I discussed some results from the research we just
completed on Connected Devices. This note summarizes the
findings.
If we just
look at the active connected devices which can connect to the
Internet directly either by wireless or wired means, either
using cellular or WLAN, the total number of connected devices in
the globe just crossed the 10 billion mark which means that the
connected device to human ratio is now 1.3.
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70% of the
connected devices use some form of wireless connection.
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In the US,
roughly 80% of the devices use some form of wireless connection.
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For the US
Household survey, we asked 1014 HHs about the number of
connected devices in their households.
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The average
number of devices/HH was 5.
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Over 6% of
the HHs had 15 or more devices.
-
Splitting the
respondents by gender, the results were about the same.
-
Splitting the
respondents by age group, the 65+ age demographics had the
highest number of devices/HH followed by the 18-24 age group.
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The Northeast
region of the US had the highest number of devices/HH.
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Suburban HH
had the highest number of devices/HH.
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The next US Wireless Data Market update will be released in Nov
2012. The next Global Wireless Data Market update will be issued
in Oct 2012.
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Chetan Sharma Consulting is a
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