Caltech/MIT Enterprise Forum

Caltech/MIT Enterprise Forum

I will be giving a keynote at the Caltech/MIT Enterprise forum in Pasadena on May 10th. Registration details are now online. There will be good discussion on advertising.

Online Advertising – Getting Up Close and Personal:
How new avenues for advertising will influence
the buying decisions of the

Saturday, May 10, 2008
at the California Institute of Technology
Pasadena, California

As the Web rolls onward in Web 2.0 (or is it 3.0?) the business models and infrastructure of online commerce and advertising continue to evolve rapidly. With more and more advertising dollars shifting to the Web and mobile applications, will advertising become more targeted to the individual and their physical location? Will localized search and targeted advertising be able to track advertising intelligently to you, your mobile device and your proximity to products and services? Today’s program will examine coming advances in Web 2.0 and other key issues in technology and business impacting the future of online advertising, new media and mobile commerce. Is mobile advertising the next major landgrab in online commerce? Who will be the winners in the convergence of the Web, television and mobile? Are the Big Players or small nimble startups the best bet?
Today’s event will feature presentations from key industry executives, longtime wireless industry advisors, serial entrepreneurs and venture capitalists. It will start with keynote presentations and company presentations from cutting edge startups and be followed by a panel discussion and plenty of audience Q&A. Please join us to find out where the industry is headed first hand.

Keynote Speakers

Tim Cadogan
Former SVP of Global Advertising Marketplaces at Yahoo!

Chetan Sharma
Chetan Sharma Consulting and Author
Mobile Advertising: Supercharge Your Brand in
the Exploding Wireless Market

Presenters and Panelists

John Babcock
Rustic Canyon Partners

Gregory Markel


Infuse Creative

William Quigley
Managing Director
Clearstone Venture Partners

Lynn Foster
Emerging Technologies Director
Greenberg Traurig LLP

Russell M. Frandsen, Esq.
The Business Legal Group

Saturday morning, May 10, 2008

Registration and Continental Breakfast:

8:00 a.m. at Baxter Hall, Caltech
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
11:30 a.m. – 12:00 noon at Baxter Hall, Caltech

$40 on-line registration fee.  $50 at-the-door.  $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 5:00 p.m., May 8th. There are no refunds for no-shows.



Caltech Industrial Relations Center

Caltech Alumni Association

MIT Alumni Association