Olga Kharif of BW does a story on mobile advertising and the current state of affairs. I agree that it takes time for new markets to develop and some of the rosy predictions were really not based on facts and understanding of the market, something that we have also pointed out in our book.

There was a lot of activity in this segment this year. We expect that things will accelerate in 2008 but a number of ecosystem issues need to be sorted out along the way. Companies that are able to build significant audience traction will be the ones who get acquired, rest will be forced to consider alternative options. BUT, it is still very early in the game.