I started doing the book events in Jan with the first presentation in Vancouver, BC and after doing several events on west coast, will be doing three events in SoCA in May, Pasadena and San Diego to be precise. Hope to see some of you at these events.
CommNexus event registration details are now online
Wireless Content & Applications SIG Presents…
Mobile Advertising
-Hear it from the Experts!-
WHEN:
May 20, 2008
TIME:
5:30PM Registration/Networking
6:00PM Event Starts
7:30PM Event Ends
Join us for an exciting evening where we talk about this hot, multi-billion dollar phenomena, called Mobile Advertising. And who better, than the authors of the new book: “Mobile Advertising: Supercharge your brand in the exploding wireless market”. Here is an excerpt from their book: “Mobile advertising is the stuff of which great cocktail party conversations are made. Some research houses are telling us to expect a $12 billion market by 2011. Online advertising has grown to look like a business to print money, so it’s only natural for there to be a little envy among us all. But that shouldn’t cause us to forget that online advertising didn’t exactly happen overnight it was tough sledding. And while there are obvious winners today, we all tend to forget the carnage left in the wake of unrealistic expectations.”
HIGHLIGHT:
This event is also the book launch event for the authors in San Diego, so, if you are looking for your copy of this book, do come and attend!
PANELISTS:
Chetan Sharma
Founder and President Chetan Sharma Consulting
Author
Chetan is a recognized industry expert in strategy and implementation of wireless data and pervasive computing solutions. He has a strong background in developing and launching technologies, products, and solutions for the wireless Industry, including extensive experience in managing and delivering all phases of the product development cycle. Executives from leading wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space. Some of his clients include NTT DoCoMo, China Mobile, Disney, KTF, Sony, Samsung, Virgin Mobile, Sprint Nextel, AT&T Wireless, Alcatel-Lucent, KDDI, Cincinnati Bell, Reuters, Qualcomm, Reliance Infocomm, SAP, Merrill Lynch, American Express, Infospace, BEA, and HP.
Chetan is the author or co-author of five books: Wireless Internet Enterprise Applications (John Wiley & Sons, 2000), VoiceXML: Strategies and Techniques for Effective Voice Application Development (John Wiley & Sons, 2002), Wireless data services: Technologies, Business models, and Global markets (Cambridge University Press, 2004), Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market (John Wiley & Sons, 2008), and Wireless Broadband Technology: Conflict and Convergence (IEEE Press, 2008). His books have been adopted in several corporate training programs and university courses at New York University and Graduate School of Tokyo University. Chetan has patents in wireless communications, is regularly invited to speak at conferences worldwide, and is an active member in industry bodies and committees.
Joe Herzog
Senior Director, Search Products Infospace
Biography coming soon.
LOCATION:
TBA
COST:
$10.00 Pre-registration (Please pre-register by noon on May 19, 2008)
$20.00 At the Door
SIG CO-CHAIRS:
Pattric Rawlins, Procopio
Atul Suri, Qualcomm