CHETAN SHARMA
 
  Wireless Data Services: Technologies, Business Models, and Global Services  
 

"Authors in this book with great care have analyzed and articulated the business and technology aspects of wireless data. A unique global perspective of wireless market and technology presented in this work offers a comprehensive view of the challenges and future promises of one the most dynamic fields of modern technology"       .. from the Foreword

 

Chetan Sharma and Dr. Yasuhisa Nakamura

Published by Cambridge University Press, UK, Nov 2003

Hardback, 400 pages, 85 figures

 

Foreword by Dr. Ahmad Bahai,

Professor, Stanford University, CTO, National Semiconductor

 

with interviews from
  Mark Anderson - President & Editor SNS Jon Prial - VP Pervasive Computing, IBM
  Frank Yester - VP Motorola Labs, Motorola Steve Wood - CEO, Wireless Services Corp
  Mark Tapling - CEO, Everypath Satoshi Nakajima - CEO, UIEvolution

Download Table of Contents and Introduction (pdf)

Review (pdf)

Introduction

There are over 1.3 billion mobile subscribers around the world. It is interesting to note that wireless technologies have been adopted differently in key geographies such as Asia, Europe, and North America. Technologies such as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America point to the fact that wireless applications and services are not only unique to the culture and business models of a region but their success also depends on how services and technologies are introduced to consumers. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact the future of wireless communications. With the help of examples, case studies and interviews with CEOs, industry experts, and noted industry analysts, the authors identify the key factors behind the success or failure of different blueprints and provide insights into strategies of matching wireless technology and services to global markets.

This project aims to take a wider view of evolution of wireless services around the world. We look at its impact on society from three critical angles: technology innovation, business models, and cultural nuances that characterize global markets. We believe that only by taking these three aspects into consideration can any business strategy, application or service become successful and truly global. We study the impact of globalization on the wireless industry and how it keeps shaping the industries future by analyzing the affect of global markets on key business sectors such as operators, equipment manufacturers, and the computing industry. To follow-up on our global view theme, we take a deeper look at the trends across various important geographies such as USA, South America, Japan, South Korea, China, and Europe. We discuss the various computing and communications technologies that are of great interest to the industry, but also the ones that are going to be paving for new exciting applications and services. A large portion of the book is dedicated to understand and discuss the business side of running a wireless business whether you are dedicated 100% to it or just 10%. We do it by analyzing the wireless value chain in detail and discussing the business models adopted by players in different segments of the chain and looking at what has worked and what hasnít. No wireless Internet discussion is complete without conversing about the growth and impact of i-mode on the industry. In various sections throughout the book we draw upon the lessons learned and dispel some i-mode myths on the way.

Another important aspect of the book is the case studies and executive interviews. The examples and views presented and argued represent a wide spectrum of thoughts and ideas as to how to empower the end-user with more information and functionality. The executives represent some of the most accomplished players in various segments of the value chain and should provide you with a unique collection of perspectives. They share their knowledge and perspective on the future of the wireless industry, applications, wireless devices, 3G, the international landscape, regulatory issues, and much more.

Finally, we look at future of wireless technologies, applications, and services, and draw up on the lessons learned in taking an educated guess about whatís to come. Our endeavor has been to provide readers with the perspective of the industry from all corners to help you understand the complexities, vagaries, and opportunities that wireless applications and services present.

We believe that by taking the broad view of wireless industry, we offer valuable insights to a wide spectrum of readers around the world.

Salient features of this book are:

  • Review of various wireless WAN, LAN, PAN, related and upcoming technologies.
  • Discussion of globalization and its impact on the wireless industry.
  • Strategy behind i-modeís success in Japan and lessons drawn.
  • Look at various business models for players across the value chain.                                                                                            
  • Transfer of technology issues and business models across borders.   
  • Analysis of successes and failures in the wireless industry.
  • Convergence of computing and communications industry.                           
  • Discussion of the wireless Internet value chain.
  • Preview of next-generation (3G and beyond) wireless technologies.
  • Strategies for 2.5/3G and beyond.
  • Detailed discussion of issues and challenges of the wireless data industry.
  • Detailed case studies: consumer and enterprise.
  • Interviews with industry executives and experts from IBM, Motorola, and others.
  • Insights from professionals who have built systems and implemented technologies around the world.
 
 

 

 
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