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"Authors
in this book with great care have analyzed and articulated the
business and technology aspects of wireless data. A unique global
perspective of wireless market and technology presented in this work
offers a comprehensive view of the challenges and future promises of
one the most dynamic fields of modern technology"
.. from the
Foreword
Chetan Sharma and
Dr. Yasuhisa Nakamura
Published by
Cambridge University Press, UK, Nov 2003
Hardback, 400 pages,
85 figures
Foreword by Dr.
Ahmad Bahai,
Professor,
Stanford University, CTO, National
Semiconductor
with interviews
from
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Mark Anderson -
President & Editor SNS |
Jon Prial - VP
Pervasive Computing, IBM |
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Frank Yester -
VP Motorola Labs, Motorola |
Steve Wood -
CEO, Wireless Services Corp |
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Mark Tapling -
CEO, Everypath |
Satoshi
Nakajima - CEO, UIEvolution |
Download Table of Contents and
Introduction (pdf)
Review (pdf)
Introduction
There are over 1.3
billion mobile subscribers around the world. It is interesting to note
that wireless technologies have been adopted differently in key
geographies such as Asia, Europe, and North America. Technologies such
as i-mode in Japan, SMS in Europe, PDAs and Blackberry in North
America point to the fact that wireless applications and services are
not only unique to the culture and business models of a region but
their success also depends on how services and technologies are
introduced to consumers. This book takes a deeper look into why
certain technologies, business models, and adoption strategies succeed
while others fail, and how all these elements will impact the future
of wireless communications. With the help of examples, case studies
and interviews with CEOs, industry experts, and noted industry
analysts, the authors identify the key
factors behind the success or failure of different blueprints and
provide insights into strategies of matching wireless technology and
services to global markets.
This project aims to take a wider view of
evolution of wireless services around the world. We look
at its impact on society from three critical angles:
technology innovation, business models, and cultural
nuances that characterize global markets. We
believe that only by taking these three aspects into
consideration can any business strategy, application or
service become successful and truly global. We study the
impact of globalization on the wireless industry and how
it keeps shaping the industries future by analyzing the
affect of global markets on key business sectors such as
operators, equipment manufacturers, and the computing
industry. To follow-up on our global view theme, we take
a deeper look at the trends across various important
geographies such as USA, South America, Japan, South
Korea, China, and Europe. We discuss the various
computing and communications technologies that are of
great interest to the industry, but also the ones that
are going to be paving for new exciting applications and
services. A large portion of the book is dedicated to
understand and discuss the business side of running a
wireless business whether you are dedicated 100% to it
or just 10%. We do it by analyzing the wireless value
chain in detail and discussing the business models
adopted by players in different segments of the chain
and looking at what has worked and what hasn’t. No
wireless Internet discussion is complete without
conversing about the growth and impact of i-mode on the
industry. In various sections throughout the book we
draw upon the lessons learned and dispel some i-mode
myths on the way.
Another
important aspect of the book is the case studies and
executive interviews. The examples and views presented
and argued represent a wide spectrum of thoughts and
ideas as to how to empower the end-user with more
information and functionality. The executives represent
some of the most accomplished players in various
segments of the value chain and should provide you with
a unique collection of perspectives. They share their
knowledge and perspective on the future of the wireless
industry, applications, wireless devices, 3G, the
international landscape, regulatory issues, and much
more.
Finally, we look at future of wireless
technologies, applications, and services, and draw up on
the lessons learned in taking an educated guess about
what’s to come. Our endeavor has been to provide readers
with the perspective of the industry from all corners to
help you understand the complexities, vagaries, and
opportunities that wireless applications and services
present.
We
believe that by taking the broad view of wireless
industry, we offer valuable insights to a wide spectrum
of readers around the world.
Salient
features of this book are:
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Review of various wireless WAN, LAN, PAN, related and
upcoming technologies.
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Discussion of globalization and its impact on the
wireless industry.
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Strategy behind i-mode’s success in Japan and lessons
drawn.
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Look at various business models for players across the
value
chain.
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Transfer of technology issues and business models
across borders.
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Analysis of successes and failures in the wireless
industry.
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Convergence of computing and communications
industry.
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Discussion of the wireless Internet value chain.
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Preview of next-generation (3G and beyond) wireless
technologies.
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Strategies for 2.5/3G and beyond.
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Detailed discussion of issues and challenges of the
wireless data industry.
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Detailed case studies: consumer and enterprise.
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Interviews with industry executives and experts from
IBM, Motorola, and others.
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Insights from professionals who have built systems and
implemented technologies around the world.
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