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Mobile Breakfast Series: Internet of Things March 23, 2014

Posted by chetan in : Internet of Things, IoE, IoT, Mobile Breakfast Series, Mobile Future Forward, US Wireless Market, Worldwide Wireless Market , 1 comment so far

Internet of Things: Exploring the next big thing in mobile

We hosted our first Mobile Breakfast Series of the year at Columbia Tower Club last week and the topic was Internet of Things (IoT). IoT is the hottest thing in the mobile industry right now with investment pouring in from all sides. Our expert panel took a deeper look into the opportunities, the hype, and the challenges in the evolving mobile segment. Mobile Breakfast Series works to bring you the current thoughts, expert brains, and probing questions about the main issues of the day.

Internet of Things (IoT) has been hailed as the next big thing in the mobile industry. As connections from objects and things interconnect with existing and new end points, the networked effect can provide tremendous opportunities; reshape existing processes, user experiences, and expectations. But, really, how real is IoT and what will it take to reach the billions of dollars promised. Will it fundamentally alter how we do things? We are starting to see signs of tremendous progress. GE is investing $4B+ into its version of IoT – the industrial Internet and it is making the difference in operations and machine learning. Connected consumers’ gadgets are enabling us to lead healthier lives, work more efficiently, and manage our time more effectively.

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We had a superstar panel discussing the IoT evolution from different angles.

Bobby Morrison, President, Verizon PNW has his ears to the ground as he works with his customers big and small on using mobile to solve real-world problem that improves productivity and financial performance. Verizon is one the top digital operators in the world who understands the implications of the 4th wave and is investing appropriately.

Tim Moss, SVP, Ericsson was one the key guys behind the analysis that led to the 50 Billion connected devices paper in 2011. He has 20+ years of experience in the industry and worked across many verticals so has a real deep understanding how mobile can be incorporated in various industries.

Chris Murphy, Director, Brand Communications and Digital Marketing, adidas US is close to the consumers as to what matters most. Companies like adidas don’t introduce technology in their products for the sake of technology. Each mistake can be costly if it is not well thought out. It doesn’t mean that are constantly tinkering at the edges. His team has been introducing new concepts and new ways to engage the consumer throughout their

Shankar Chandran, VP, Samsung Catalyst Fund is part of the new investment group at Samsung in Silicon Valley who is looking to invest in cutting edge startups and technologies in both hardware and software that can give Samsung and its ecosystem an edge. His areas of interest are IoT, cloud, security, mHealth, and next-generation user interfaces. Samsung is one of the top 3 important players in the mobile and technology ecosystem.

From wearables to automobiles to industrial automation, the use cases are endless and we are just trying to make sense of what such a connected world will mean to productivity, human behavior, safety, privacy, and the society at large.

As we stand today, here are some of the forecasts:

In 2011, Ericsson forecasted 50 Billion Connected Devices by 2020

In 2012, Cisco agreed with the forecast and said they too expect the same number of connected devices and in 2013 came out with a paper talking about a $14.4 Trillion economy powered by IoE

In 2013, GE came out with their research and paper on the Industrial Internet powered by sensors and calculated that we could see $10-15 trillion dollar impact on the GDP in the next 20 years.

So, these are massive numbers. It does feel like we are entering a new phase of technology growth due to connected sensors, what I call the “Golden Age of Mobile” and I was seen that in my work in both developing and developed nations that the use cases are everywhere. In many instances, developing countries are not waiting but leapfrogging some of the developed nations. So, very exciting times ahead.

The salient point of discussions were:

I really enjoyed the discussion and we covered quite a bit of ground. As usual, the audience were well informed and did their homework.

Given the importance of the topic, we are expanding our Mobile Breakfast Series on IoT and going back to London this summer and in partnership with Telefonica hosting a session on IoT on June 17th. Hope our friends and colleagues in western Europe can join us.

We will also more details on our annual summit Mobile Future Forward in September. Stay tuned for more details.

Thanks and see you around.

2014 Mobile World Congress Observations March 3, 2014

Posted by chetan in : 4th Wave, Applications, Big Data, Hetnets, Internet of Things, IoE, IoT, LTE Broadcast, Mobile World Congress, NFV, SDN, Smart Cities, Smart Phones, US Wireless Market, Wearables, Wi-Fi, Wireless Value Chain, Worldwide Wireless Market , 3 comments

2014 Mobile World Congress Observations

Last week all mobile roads led to Barcelona for the annual industry get-together. Many of the discussions at MWC were through the lens of previous week’s blockbuster deal of Facebook/Whatsapp. The deal touches upon many of the technology and business trends up-and-down the mobile stack.

According to industry sources, the first 3GSM had a grand total of 72 attendees cobbled together by self-interest and coaxing. Fast-forward to 2014, and the show has become the most dominant show on the planet, reporting over 80K attendees from around the globe. Perhaps, it is an indication of the improving economy and the fact that we are firmly on the 4th wave impacting every industry vertical.

This note presents the summary of the observations and discussions from the show.

The deal everyone was talking about

The news that everyone was talking about and dissecting was the one that Facebook struck with Whatsapp in a blockbuster announcement few days ago. For folks who were looking primarily from the financial metrics couldn’t come to grips with the magnitude of the deal. However, as I mentioned on CNBC, the deal has to be understood from the point of view of strategic moat for Facebook. Additionally, when the street measures the company by the number of active users, at $130/user, the deal was a bargain. Having said that, there is whack-a-mole element to this strategy. It takes enormous courage to strike such a deal but if you look it from a strategic point of view, Facebook could have easily spent $25B to secure their future in the short-term. The cost of not acting is much higher.

Connecting the unconnected

Connecting the unconnected was by far the biggest theme of the show. From Mark Zuckerberg’s keynote to the launch of $25 devices from Mozilla, there was concerted discussion around how to increase the 3.5B consumers to 5-6B. The business models were hotly debated both in public and private meetings. How does this get funded? Clearly, cheaper devices, lower infrastructure costs, lower application delivery models are key, but how do you onboard these users is one the biggest challenges of the next 5 years.

SDN/NFV

The emergence of the 4th wave and the competitive dynamics in the markets has put tremendous pressure on the operating margins of the operators. In order to compete and make the organization more nimble and future-ready, one has to tackle the problem on multiple front – reduce the number of resources required to accomplish the tasks, get rid of the network architecture that is limiting and controlled by proprietary interfaces and vendors, drastically reduce the cost of operations, and enable the API layers for quick service creation and deployment. As a result of this pressure and desire to change, SDN and NFV took more prominence this year compared to the past and operators are urgently moving to cloud-based infrastructure. AT&T’s CTO John Donovan emphasized the need to work with startups and more nimble/innovative players than the incumbents to reduce cost and introduce new services quickly (this paper on the subject is worth the read).

5G – 5GPPP and NGMN

While 4G has been the fastest network technology in the history and we are seeing deployments around the world, industry has officially set its sight on defining 5G. A couple of prominent efforts were announced at MWC – 5GPPP led by the Europeans and NGMN – an operator led initiative. A couple of things will have to be worked out as industry bodies look to define 5G and its use cases. While there is politics and jostling to get an advantage, someone will have to harmonize the definitions and requirements. And more importantly, the discussions of 5G should involve the leading OTT players given that 5G will be applications-led network technology.

Ecosystem value shifts

There are significant value shifts that are taking place in the ecosystem. The value is shifting to the upper layers of the stack. This is what is defining the current turbulence, which is exciting to many and depressing for some. Regulators are caught in the middle unable to understand the OTT landscape and design policies that work for the overall growth of the industry that drive the investments, innovation, and GDP growth. We are likely to see the overall pie grow but the tremendous value creation and destruction within the confines of this growth.

Wearables

MWC picked up where CES left off in wearables. There were many more players who launched watches with different flavors and price point. Industry is also getting conscious of the design elements is what is going to drive the industry. On a larger scale, the industry is waiting for Apple to release its version of wearables and watches, create awareness, and hope that the rising tide lifts all. Huawei, Motorola, Sony, and others announced watches to the market in 2014 without any information on pricing or availability dates. As we mentioned in our CES summary, the wearables market is likely to split into the commoditized layer and the fashion segment.

Galaxy S5

MWC was light on any major device launches except for S5 from Samsung who announced the device in a low-key press conference. There were some other interesting concepts introduced like Yotaphone with an e-ink interface on the back and the privacy-infused-Blackphone. The display is one area, which could bring in new form-factors and use cases as industry gets saturated with existing designs.

IoT

IoT is going through its hype cycle right now. IoE takes the notion even to a next level. Everyone wants to make things connected but how will this all pan out, what are “real” use cases? Who bears the cost of the additional BOM? What form of connectivity is required? How do you unify the underlying platform so IoT is exposed as an opportunity to the developers? There are still more questions than there are answers. The most ambitious practical initiative is from GE, which is looking ways to improve its operations using sensors in a significant way. Intel, Cisco, AT&T, Telefonica, Ericsson, Google, Facebook, and many others are all contributing to defining what this connected world will look like in a few years.

I moderated a couple of panels on the role of network APIs in the IoT world. There was significant interest in the developer community on how to tap into this emerging opportunity.

The connected universe will generate opportunities for many players especially the chip manufacturers. Qualcomm has had a dominant role in the chipset space for sometime and continues to operate from its high perch but market is seeing credible solutions and traction from Mediatek who is attacking the market at the bottom end and Intel, which is taking a more performance-centric strategy.

We will be conducting two in-depth sessions on IoT in the coming months. IoT Americas in Seattle (March 18th) with AT&T, Samsung, and adidas and IoT Europe in London (June 17th) with Telefonica and Intel.

Smart Cities

There was a lot of talk about Smart Cities and by extension Smart Nations. However, we haven’t settled on a set of operating models to fund such initiatives. Smaller nations have a better chance to execute on the vision. Countries that have the political breed, regulators, and the industry in sync will see quicker progress than the ones mired by constant election cycles and lackadaisical regulatory regimes. Japan, Korea, Australia, Israel, Spain are a the forefront of what a “Smart City” means and more importantly how will these initiatives will get funded.

Connected Cars

This year connected cars feel more real with imminent launches and data become a key selling point for the OEMs. The primary use cases are safety, diagnostics, and navigation. Next come entertainment and the larger developer ecosystem. Business models vacillate between the kindle model (of embedded connectivity) to shared data plans (attach your cars to the data plan you already have). We are likely to see much activity, deals, and progress in 2014 as the likes of Ford and GM have become regular fixtures at MWC.

Carrier-Aggregation and Hetnets

Carrier aggregation (CA) and Wi-Fi-cellular integration is not new. Vendors and operators have been talking about it for sometime. Most of the LTE operators are in the process of implementing CA to boost the bandwidth and gain more efficiency out of their spectrum assets. Integration with Wi-Fi also gives a boost though there are some enhancements needed to fully utilize Wi-Fi. KT perhaps had the most impressive demo with 3 CA demonstrating speeds of 400-600 Mbps. In a country where 100 Mbps is commonplace, it is no surprise that Korea is pushing the boundaries with LTE.

Network investments - $1.7 Trillion in the next five years

All the progress that has been on the mobile economy has been on the back of trillions of dollars of investment over the last couple of decades. With declining margins, how long do operators continue to invest and at what pace? What’s the margin profile they are willing to live with? What’s the role of government in building out the infrastructure when high-speed mobile networks are concerned? Japan, Korea, Israel have all based their competitiveness on connected broadband world. Can others follow? The impact of Whatsapp launching voice services and Netflix/Comcast deal were hotly debated in the hallways. It is one thing to put out national broadband plans and it is entirely another reality to have an execution path to deliver on the plan. The broadband investment has much far reaching implications than most people and governments realize.

Move towards data-only plans

As we have chronicled in our 4th wave series papers, the past revenue curves of voice and SMS though still generating significant revenues are on their way out. We will be transitioning slowly but surely to the “data-only” world where consumers pay for data packages and voice and SMS are just IP apps on the network being offered by the operator or other 3rd parties.

LTE broadcast

While the industry still has the Mediaflo hangover, LTE broadcast seems to be gaining more traction as more operators are committing to trials and experimentation. The business model (for generating new revenue) still stays elusive.

OTT regulations

The cacophony of OTT regulations is increasing. Faced with OTT impact on their core business, operators are asking regulators to take a broader look at how communications is regulated. Most of the regulators seem incapable or unwilling. There is an urgent need to overhaul the policy framework worldwide and more harmonization is needed so that the developers are not constantly looking at a moving target. However, it feels like the current tools are inadequate to keep with the times. Nations who get what it means to be “digitized” are investing and positioning their respective countries for greater competitive position for the next decade while others will be forced to fight the cycles of unemployment, sluggish growth, and widespread apathy.

Big data – data is the resource that feeds the economic engine and industry growth

Not surprisingly, there was a lot of talk about using data to fuel new industries and business models. While we are having pertinent debates about security and privacy, the opportunity to use data for greater efficiency and new revenue streams is no more academic. Companies who have gone through the investment of collecting and streamlining the data sources from not only their internal operations but also partners and the developer ecosystem are going to reap better rewards in the long-term. All this is to have an unfair competitive advantage in the “battle of context” which is going to get played out for the second half of this decade. However, big data is also raising big questions about security and privacy.

Security and Privacy

The requirement for tighter end-to-end security and regulators involvement in managing privacy is becoming very important especially in Europe. Given the pervasiveness of Android, it remains the favorite target of the hackers and the frequency of attacks has seen an enormous increase over the last 12 months. The Snowden effect is having tangible impact on US businesses in Europe and elsewhere and given that mobile is platform of choice, many governments are trying to figure out how to regulate security and privacy.

Nokia’s love affair with Android

The fact that Nokia announced more Android devices than those on the Windows OS pretty much sums up the conundrum Microsoft is in today. Nokia’s recognition that Android is a ticket to recognition proved that its Windows-only strategy had been flawed all along. Had it chosen a dual Android/Windows strategy at the outset, Nokia’s history could have been different and the company might have not seen such destruction in value. In any case, the Android device roadmap was prepared primarily to seal the Microsoft deal so we don’t expect any major Android handsets on Microsoft’s roadmap.

Best Booth – Ericsson

Best Party – Siris Capital

Your feedback is always welcome

Chetan Sharma

We will be keeping a close eye on the trends in the wireless data sector in our blog, twitter feeds, future research reports, articles, and our annual thought-leadership summit – Mobile Future Forward. The next US Wireless Data Market update will be released in March 2014. The next Global Wireless Data Market update will be issued in April 2014.

Disclaimer: Some of the companies mentioned in this note are our clients.

2014 CES Observations January 12, 2014

Posted by chetan in : 4th Wave, Chetan Sharma Consulting, Connected Devices, US Wireless Market, Wearables, Wireless Value Chain, Worldwide Wireless Market , 4 comments

2014 CES Observations

International CES is not an event where game-changers are launched but it is a celebration of technology and gadgets. It is a good place to understand what is on its way to hope (many if not most of the products never make it to the market), hype (“innovation” was the most used word for defining pretty much anything, second year in a row), and commoditization (how many body tracker does the world need?). It is a place for like-minded people to congregate and pontificate, to do deals, to validate their roadmaps, spy on competitors, meet new partners and suppliers, and just get warmed-up for the year ahead. CES is a good place to get a sense of where the investments might flow this year.

Here is the summary of our observations from 2014 CES:

The big numbers – CEA expects the overall consumer electronics market to grow 2-3% in 2014 to $208 billion. The new growth areas are connected devices, tablets, wellness devices, connected auto, 3D printers, etc. Smart watch sales are expected to double in revenues in 2014. The wearables are expected to grow 25%. At CES, clearly, the connected universe was in full display in all its current glory. It was a mix of some new ideas, incremental improvements from last year, and innovators from all walks of life getting into the value chain.

Wearables – It was no surprise that wearables were one of the highlights of the show. The good news is that the barrier to entry is fairly low. The bad news is that the barrier to entry is fairly low. The space is going to get commoditized very quickly and it is likely going to get stratified into two major buckets – really cheap $10-20 wearables (if one can have < $50 smartphone, there is no real reason for a common wearable to be > $100 given that the components are fairly standard and algorithms are well understood. The other bucket will be high-end fashion driven wearables. Companies that can afford to get some classy designers involved and get good retail distribution are going to cater to the “jewelry” conscious market. The big winners are obviously the component folks who don’t really care who wins as long as there are many players in the pond. Wearables might congregate around natural islands of geography, distribution, and ecosystems. Intel’s keynote was focused almost entirely on wearables.

Connected Auto – There were announcements in the connected auto space. This year things matured a bit with more investments flowing in. AT&T and Google announced their respective platforms for connected auto. While there are significant opportunities in the space, it is still quite fragmented and as such less appeal for the wider developer population.

Robotics – While we are still ways away from the household robotic butler, tiny robots are becoming very sophisticated. Robotics has been around for ages but the connected environment gives them their soul. Toys, games, entertainment, emergency verticals, etc. are natural categories.  Unlike the wearables segment, robotics is less commoditized but has lesser overall mass appeal.

Sponsored data – Maybe sponsored data rubs some folks the wrong way but alternate data monetization models are needed in the market. AT&T announced their sponsored data platform. There are already numerous examples of sponsored data all around us across the world. In fact, in some regions, sponsored data will become a key ingredient of the overall mobile data strategy. There are several other alternate sponsored data models that will benefit users and markets should be encouraged to explore them. If it is indeed a bad idea, the market will take care of itself.

US mobile industry – While I work around the globe and there are some fascinating markets with new developments, US is by far the most interesting mobile market right now.  Not only does it have the most innovation going on, the competitive dynamics make it a great study for the students of the industry. T-Mobile, having decided on the value strategy is disrupting the market dramatically from the pricing structure point of view. Just like Free in France changed the market within 12 months, T-Mobile is doing the same in the US. They pre-announced their Q4 numbers at CES and they are stunning. 1.6M net-adds, 900K postpaid adds. For the year, they added 4.4M subs. To understand how dramatic of a reversal this is one has to only look at 2012 numbers – 2M postpaid losses compared to 2M postpaid gains in 2013. US industry has never seen such reversal in a short amount of time. Fasten your seat belts, 2014 is going to be a fascinating ride.

Healthcare connected devices – This super category of the wearables is something that is actually quite interesting and can be quite lucrative if you get it right. Sensors that can alert of impending heart attack or food poisoning or help manage diabetes and cancer by understanding the markets inside the body are revolutionary. If we get the price points to manageable levels, the impact on global health is going to be astounding and unprecedented. Of course, regulations and a moribund industry stands in the way.

Curved TV – The 3D TVs were a big flop. Consumers really didn’t warm up to the idea. The curved TV introduced by Samsung won lot of accolades and it was indeed a good experience if you find the right spot to view the screen in front of you. The 4Ks were out in full force as well with Vizio even touting one for under $1K. it is another matter that the UHD content doesn’t really exist in any meaningful way to while there was buzz, there might be little biz on the cards in the short term.

3D Printing – We all appreciate the potential for 3D printing - it is enormous. However, the impact could surprise us. With printers coming down in price to below $500, it is becoming more affordable and could really unleash the creativity of individuals of all shapes and sizes.

Smart Home – There is lot of activity and some real dollars flowing into the segment. AT&T has had some good success with their Digital Life rollout and it is generating new ARPU and increasing LTV of the customers. Additionally, startups are coming out with specific improvements around security, energy, entertainment, appliances, communication, and other related areas.

Disconnect between data and security – There is so much data emanating out of the wearables and the personal IoT devices that NSA or the hackers don’t really have to worry about the lack of data. Given the massive breach at Target, it is time for regulators to step in and work with the industry to formulate some basic guidelines on data protection. It should be unacceptable that these incidents are increasing in audacity and frequency.

Virtual Reality – Oculus VR was one the biggest hits at CES. The marriage of gaming and VR is a natural one and whoever tried the space-age headset at CES seemed immersed into an experience previously unexplored.

Best Booth – Samsung again took the honors

Best Booth Engagement – GoPro has some loyal fans

Your feedback is always welcome.

Chetan Sharma

Mobile Predictions 2014 January 2, 2014

Posted by chetan in : 4G, 4th Wave, ARPU, Bhutan, Chetan Sharma Consulting, Fourth Wave, Indian Wireless Market, Mobile 2014, Mobile Predictions, US Wireless Market, Wireless Value Chain, Worldwide Wireless Market , 1 comment so far

Mobile Predictions 2014

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First things first. From all of us at Chetan Sharma Consulting, we wish you and yours a very happy, healthy, and prosperous 2014. My thanks to all who participated in our 2014 Mobile Predictions Annual Survey. It gives our community an insider’s view of the trends and predictions for the New Year.

2013 was a terrific year for the mobile industry. Mobile data continued to drive most of the mobile growth around the world. Whether it was LTE-minted markets like the US or the emerging economies like Indonesia, whether it was giants like China or the upcomers like Vietnam, mobile data growth was central to the economic activity in the ecosystem. Mobile is also transforming every major vertical industry around the globe. 2013 proved that connectivity has become the core of our fabric and we are entering the “connected intelligence era” that will enable the Golden Age of Mobile.

The competitive dynamics stayed quite vibrant in 2013. We saw epic battles in the field as well as in the courts. Many players struggled for relevance while some fresh blood was infused with startups around the world.

As we peer into 2014, we will see the total number of cellular subscriptions eclipsing humans on the planet for the first time. As the number of connected devices continue their march towards a multi-billion unit market, expectations of what’s possible are changing. Without a doubt, 2014 will be better than 2013 as new technologies, players, and business models shape the ever changing mobile landscape.

Our annual survey is a way for us to engage our community on the trends for the next year. We put some of the pressing questions to our colleagues and industry leaders. We are able to glean some valuable insights from their choices and comments, some tangible shifts, and get a sense of what’s to come. Executives, developers, and insiders (n=150) from leading mobile companies and startups from across the value chain and from around the world participated to help see what 2014 might bring to keep us on our toes. What makes this survey unique is that it draws upon the collective wisdom of folks who are at the center of the mobile evolution around the world. The survey provides a view of how they collectively see the upcoming year for mobile.

1. What was most newsworthy in Mobile 2013?

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Smartphones and tablets established themselves as the most dominating computing platforms. If there was any doubts that the post-PC world is here, they were over as smartphones in most western countries are now over 90% of the devices sold every quarter. Once Nokia announced its shift to Windows, Microsoft’s acquisition was only a matter of time and with the acquisition (and a new CEO), Microsoft looks to a new beginning in 2014. Apple and Samsung continued to duel it out in the courts and the markets. The security breaches and the privacy revelations were a big deal in 2014. Facebook got its mobile mojo and many other consumer brands start to perform well on the mobile 4th wave.

2. What will be the biggest mobile stories of 2014?

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Mobile continues to transform industries and nations. The continued growth of mobile data around the globe was voted the top story third year in a row closely followed by the expectations of new experiences that go beyond the smartphones. The connected devices segment will keep wanting for more and the big M&As are not going anywhere. Given that cross-domain acquisitions have become the norm, expect some blockbuster deals in 2014. Privacy has also surged in priority for folks in the industry.

3. Who are the top 4 important players in the mobile ecosystem?

In mobile, Google, Apple, Samsung and the mobile Operators continued to be the most influential players in the ecosystem. Amazon, Qualcomm, Facebook, Microsoft, and Ericsson also hold significant sway as to which direction we will go in the New Year. The top 10 operators play a major role in terms of technology and business models evolution in the marketplace.

4. What will be the breakthrough categories in mobile in 2014?

It was no surprise that connected devices and wearable computing was voted as the breakthrough categories for 2014. We are in the early stages of understanding what’s possible and the entrepreneurs buoyed by the new business models are pushing the boundaries. Some of the early models lack the smarts but we will learn a lot this year about the new business models and technology boundaries to push with sensor-enabled societies.

5. What will be the most popular consumer mobile applications in 2014?

There is still quite a bit of disparity as to which apps dominate in the developed world vs. the emerging countries. The differences are due to the varying smartphone penetration, cost of data, regional requirements and interests. However, the gaps are closing every year.

6. Which will be the most dominant tablet platform in 2 years?

The industry expects iOS to continue to dominate the revenue pie and Android the unit share. While Windows made a bold entry with Surface, the lack of coherent strategy and execution has left the platform way behind in numbers and while we might see some incremental performance, iOS and Android will continue to dominate the tablet landscape for the next couple of years.

7. Who will make the biggest mobile acquisition in 2014?

Softbank made the biggest blockbuster deal in mobile last year with a $22B acquisition of Sprint/Clearwire. It is likely that Softbank will make a bid for T-Mobile in a deal of similar size in early 2014 and again lead the industry in M&As. A number of operators are also eyeing operators in Europe and so we might be in for a surprise. In a non-operator merger, our panel correctly predicted Microsoft to make the biggest acquisition (Nokia). This year, they pick Google ahead of Microsoft.

8. Who will dominate the mobile payment/commerce space?

Due to fragmentation, no challenger has emerged who can put up a fight against the might of the financial companies like Visa and Mastercard. As such, the industry expects them to stay in the driver’s seat for some time.

9. Which solutions will gain the most traction for managing mobile data broadband consumption?

LTE has been the fastest cellular technology being deployed in the history of the industry. 4G continues to be the focus for the operators with other solutions chipping in to help manage the insatiable appetite of consumers for more data. There are hopes that some alternate business models to fund mobile data broadband will emerge in 2014.

10. Which category will generate the most mobile data revenue in 2014?

Access has become the most dominant category for generating mobile data revenues worldwide. There are some regional differences for e.g. in North America, messaging’s contribution is tiny while in Asia and Africa, it is a dominant category. OTT services are also starting to make a dent in the overall revenue mix.

11. Which European operator is likely to emerge stronger from the weak economic climate?

Vodafone sold of its previous Verizon possession. Will it help in making the company stronger? Our panel thinks so. Deutsche Telekom and Telefonica make up the top three.

12. When will mobile commerce be greater than ecommerce?

As the holiday commerce data showed, mobile was already 50% of the digital traffic in 2013. The panel expects that within 2-3 years, each region is likely to see the tipping point.

13. The company bringing the most successful mobile gadget of the year - 2013 and 2014?

Apple continues to set the pace of the industry, however, Samsung has gone toe-to-toe with its rival and won many battles. Samsung understood the potential of bigger screens better than most and capitalized on it with blockbuster sales around the globe. If you go to Asia, you will see ease with which consumers interact with larger screen devices. Now, this phenomenon is taking over the western markets as well. As is always the case, folks expect Apple to surprise us with iPhone 6. There are expectations that Google (Motorola) and Amazon might spring in a surprise or two.

14. Which platform has a credible shot at becoming a viable and durable 3rd ecosystem in mobile?

In 2013, Windows established itself as the only viable third mobile ecosystem. The gap is likely to increase in 2014 though HTML5 and forked Android based OS might pose a challenge.

15. Mobile company of the year - 2013 and 2014?

Samsung’s performance in 2013 was outstanding. With a massive global footprint, its ambition knew no bounds. It performed exceptionally well generating multi-billion quarters and just dominating the Android landscape. In 2012, Samsung displaced the 14 year reigning champion Nokia from the top spot. In 2013, the company solidified its position and was voted the Mobile Company of the year. However, in 2014, the panel expects Apple and Google to duke it out for the top spot.

16. Which of the following are likely to happen in 2014?

Amazon smartphone is like water on Mars. It is much talked about but hasn’t been spotted yet. Will 2014 be any different? For the first time, expectations improved to 50%+. Microsoft might launch Surface smartphone instead of pushing Windows smartphones. 40% of the panel thought that Softbank will acquire T-Mobile and it will go through. Will Samsung fork Android? The question has been of much speculation in 2013 and will continue to see interest in the New Year as well.

17. Which operator is best positioned for the digital world?

As we outlined in our 4th wave series of papers, mobile operators are at a critical juncture of their evolution. The ones that embrace the digital world will live to see another decade of growth and prosperity while others will perish or be relegated to lesser roles. As we have worked with leading operators around the globe on this transition, I have become more convinced that the digital transformation will redefine the segment. AT&T, Verizon, Softbank, DoCoMo, Telefonica continue to lead. There are many sceptics as well. 2014 will be a year of change and progress.

18. What category will be impacted the most by mobile in the next 5 years?

As I have said before, we are entering the golden age of mobile and every vertical, every industry is going to be transformed by mobile. Which categories are ripe for disruption? Our panel voted for health and monitoring, home automation, wellness/fitness, entertainment, and auto as the top categories. We already saw great progress in 2013 and will see many more companies enter these spaces in 2014. Exciting times ahead.

19. Which segments are likely to get disintermediated the most by algorithms in the next 5 years?

The inefficiencies of a middlemen can be overcome by algorithms. The concept is not new but society expects more each year to narrow the gap between the thought and task execution. Advertising agencies, retail, real estate, transportation, and education seem to be on top of everyone’s mind as the areas that need some algorithmic infusion.

20. Who was and will be the mobile person of the year?

Samsung’s JK Shin was number two behind Tim Cook in last year’s vote. His ascendency to the number one spot for 2013 reflects the success Samsung has had this last year. He was closely followed by Masayoshi Son whose global ambitions put the mobile world on notice in 2013 and John Legere who brought back T-Mobile as a strong contender in the US market. Last year, the expectations were high for Jeff Bezos and they are high again for 2014. Will it be drones or space exploration or just a simple much awaited smartphone? There is a lot to look forward to in the New Year. There were several other leaders who are working on transforming the mobile industry like Sundar Pichai, Jack Dorsey, Tim Cook, Jony Ive, Mark Zuckerberg, Dick Costolo, Neelie Kroes, Lowell McAdam, Ralph de la Vega, Hans Vestberg, John Chambers, Dan Hesse, Tom Wheeler, Matthew Key, Glenn Lurie, Brian Krzanich, and many more.

Thanks again to everyone who contributed. Warm wishes for a terrific 2014.

Your feedback is always welcome.

Chetan Sharma

We will be keeping a close eye on the trends in the wireless data sector in our blog, twitter feeds, future research reports, articles, and our annual thought-leadership summit – Mobile Future Forward. The next US Wireless Data Market update will be released in March 2014. The next Global Wireless Data Market update will be issued in February 2014.

Disclaimer: Some of the companies mentioned in this paper are our clients.

Interview with OMD December 31, 2013

Posted by chetan in : US Wireless Market , add a comment

Did an interview last week with Mark Walsh of Mediapost:

 

Chetan Sharma is founder and president of Chetan Sharma Consulting, which provides strategic advisory services for the mobile industry and publishes various research reports. His clients include companies such as Disney, Toyota, Comcast, China Mobile, Sony and Qualcomm.

Prior to starting his own practice, Sharma was director of emerging solutions at Luminant Worldwide, acquired in a reverse merger by Align Solutions Corp. in 1999. Given his close eye on the mobile market, Online Media Daily caught up with Sharma to get his take on the past year — as well as what to expect in 2014.

OMD: Among the major mobile developments this year, what was most surprising and why?
CS: The most unexpected development of the year was the way T-Mobile came back fighting for its share of the market. Through a series of pricing and marketing innovations, they put the big guys on the defensive. In the past, T-Mobile maneuvers barely changed the market. But being in the position of the underdog with nothing to lose, T-Mobile’s new plans are attractive to price-conscious consumers.

The changes are having an impact beyond the borders with T-Mobile’s international data-roaming plans. In a matter of a couple of quarters, T-Mobile went from laggard — not having added any postpaid subs in three years — to a leader.

OMD: What would you consider, alternately, the biggest mobile product launch in 2013 and the biggest flop?
CS: The typical device launches from Apple and Samsung were the biggest, and for obvious reasons. They’re not only building great products, but also have the best distribution channels and the marketing budgets to support it. In the case of Apple, the brand loyalty factor keeps them at the top, while Samsung uses its marketing muscle to stay at the No. 1 position in terms of units sold. iOS7 was a huge success as well, given that over 70% of the devices upgraded in a very short amount of time.

The biggest flop has to be the BlackBerry devices. A lot of hope was pinned on them for the revival of the historic brand. While the devices were pretty good, and the OS had some nifty features, it was just too late for the company. Consumers had moved on a long time back. People are just not interested in buying BlackBerry, the partners aren’t interested in selling them, and the misguided strategies over the years led to the company’s downfall.

OMD: Speaking of Apple, it recently announced a long-anticipated deal with China Mobile, the world’s largest carrier. How much of a difference will this make for Apple in competing against cheaper Android devices in China.

CS: Given that China Mobile has the subscription base of 750 million-plus, it will definitely give a good boost to Apple in 2014. However, China is also a price-sensitive market. While consumers like to “own” stellar brands, paying $700-plus for devices is not within reach for the majority of the subs. However, even a small percentage of 750 million is a big number, so overall, Apple will do well. China Mobile-Apple might come up with some creative financing as well to make devices more affordable for the masses. In the low-to-mid tier, Android will continue to dominate.

OMD: Messaging services like Snapchat, WeChat, Line, and WhatsApp have exploded this year. How do you see that space playing out in 2014?

CS: IP messaging is a critical component of keeping the consumers interested in your services and building brand loyalty. That’s why both Facebook and Twitter have also jumped strongly into this space. While many pure-play IP messaging companies were built on “grow first, find revenue later” model, in 2014, they might have to bring home the bacon or else they’ll be under pressure to sell or wind down or change strategies. Whatsapp is the clear leader of the pack. It has impressed with its meteoric rise in 2013. With little resources, they have accomplished quite a bit and have had a revenue model from the start.

OMD: Mobile payments is still a fragmented landscape. Do you think any particular players or technologies will emerge as a clear leader next year?

CS: Mobile payments is likely to stay a fragmented space. Since so much is at stake, the big guns will continue to carve out their place in the ecosystem. The most interesting players in the space are PayPal, Amazon and Square, and it will be interesting to see if they help streamline the space a bit by cajoling and consolidation.

OMD: Every year you survey your readers about their mobile predictions for the coming year. Do you have any bold prediction yourself for 2014?

CS: I am not a fan of “the year of” proclamations. Each year, we make significant progress in our understanding of what technology can do to enhance human experience. In my work in emerging countries like Bhutan and Vietnam, I already see a significant uptick in using mobile to transform societies in the most fundamental ways.
In Western markets like the U.S. and U.K., we’re continuously tinkering with the hardware and software to make the tasks more automated. The company that’s really pushing the boundaries is Google. They’re not afraid of going in multiple directions and leapfrogging current thinking. Their work on Google Glass is forcing everyone to rethink what’s possible with computing, as well as the kind of societies we would want to live in.
Another company that’s likely to make a splash in the new year is Amazon. They have such a good grip on the commerce behavior of consumers that they can change the industry trajectory through some product and pricing innovations. Of course, Apple and Samsung will continue to compete fiercely.

I have talked about the emergence of the fourth wave of mobile, which is all about digital services and revenues. Facebook, Twitter, Uber, Rovio, Pandora, and Square are all riding this wave, along with the traditional players. In 2014, the number of players making more than $1 billion in digital revenues will more than double, and they’ll come from different industries.

2013 – The year in mobile December 23, 2013

Posted by chetan in : 4G, 4th Wave, Applications, Chetan Sharma Consulting, Connected Devices, Devices, Disruption, Enterprise Mobility, European Wireless Market, Fourth Wave, IP Strategy, Intellectual Property, Mergers and Acquisitions, Mobile 2013, Mobile Applications, Mobile Future Forward, US Wireless Market, Wireless Value Chain, Worldwide Wireless Market , 41 comments

Mobile Predictions 2014 Survey: We launched our annual mobile predictions survey for 2014 last week. For all of you have already contributed – many thanks! Rest – will appreciate you filling out the short survey and helping us in analyzing 2014. We even have prizes J. We will have the full analysis from the survey during first week of January.

2013 – The year in mobile

Just like there is no “year of electric cars” or “year of razor blades” or “year of the Greek yogurt,” there is no “year of mobile” or “year of this or that.” However, as we have seen over the 30+ years of mobile evolution, the next year is better than the previous one and so on and so forth. So, 2013 ends in the long tradition and continuum of human endeavor to make significant progress in multiple mobile dimensions and make an impact on individuals and societies alike. 2013 proved that connectivity has become the core of our fabric and we are entering the “connected intelligence era” that will enable the Golden Age of Mobile.

In no particular order, here were some highlights of mobile 2013:

Number of mobile subscriptions ~ humans: the total number of mobile subscriptions got tantalizing close to the number of humans on the planet. Next year, we will go past the milestone but it shows the pervasiveness and strength of the mobile technology that it has become the basic part of our Maslow’s hierarchy.

More data please: As smartphones approach the 2B mark, the data appetite of consumers showed no signs of abating. In Sweden, the mobile broadband subs are consuming over 7GB/mo. In the US, some Android devices are consuming over 4 GB/mo on average. Operators will need to continue to refine their pricing and margin models as the demand for more spectrum will continue.

The dominance of Samsung and Apple: The tussles in the device segment has all the intrigue and juxtaposition of a Shakespearean drama and the ups and downs of a Pavarotti’s masterpiece. Through sheer muscle tenacity and the execution speed of Usain Bolt, Samsung was able to firmly dominate 2013 despite Apple’s grip on the high-end smartphone market. These two account for almost 50% of the smartphone shipments and almost all of the profits in the space. Apple continued to set the tone for the market with the launches of new iPhones and iPads. Though iOS trails Android in raw deployment, it trounces it in consumer usage. It is also remarkable how quickly consumers upgrade to the latest iOS in stark contrast with the Android fragmentation. Apple finally got access to the big Chinese market.

The disappearance of the legacy device brands: Nokia, Motorola, and RIM were dominant players a few years ago but Apple ensured the smartphone script is rewritten. They all made serious strategic errors one after another and while Nokia and Motorola have found new families to host their aspirations, their story should be a reminder of the turbulent cycles of the device business and that the complacency virus spares no one. The rise of the local OEMs should keep everyone on their toes in 2014.

Android juggernaut: In 2013, Android continued to create distance with Apple in terms of downloads, easily going past the mind boggling 1 billion milestone. Android has changed the industry for the better. While there is trouble in the house, Android will continue to play a major role in the device and app ecosystem in 2014.

The growth of OTT Services: As we discussed in our 4th wave paper earlier this year, OTT Services will be the biggest growth segment for the next decade. In 2013, the segment grew 50% ahead of any other telecom segment. Young IP messaging stalwarts fundamentally altered the messaging landscape with Whatsapp performing exceptionally. SMS usage and revenue numbers were impacted worldwide.

The digital revenue streams are very distributed with diverse players such as Facebook, Twitter, Starbucks, Expedia, Uber, Pandora, Amazon, AT&T, Telefonica, Verizon, DoCoMo, Netflix, China Mobile, Rovio, Square, Softbank, Ebay, Hertz, Apple, Google, and Microsoft. In our work with players around the world this year, it is clear that there is significant energy and application in mining the opportunities on the 4th wave. With nascent efforts in Bhutan, Vietnam, Malaysia to moonshots in the US and Europe, mobile is rewriting the rules in virtually every industry. Fasten your seat belts for another fast paced year in 2014.

Post-PC beat PC+: Apple expertly wrote the post-PC narrative and while the PC+ crowd has a legit argument, perception is often reality and there in no doubt that from here on out, the industry will be talking about the post-PC world in one voice. Even Microsoft will grudgingly admit to the transition and likely shift its strategy accordingly. As we wrote long time ago, Tablets have fundamentally altered the computing paradigm. In our SMB research released earlier this year, it was clear that smartphones and tablets are the tools of choice for the enterprise and that is not only altering the device business but also the software landscape. Mobile broadband, the cloud, and the applications are altering the enterprises – big and small. Microsoft should take solace from a tough year of progress. Blackberry is practically done and Microsoft has established itself as the distant but a viable third mobile ecosystem. Had it not been for a series of strategic mistakes, Microsoft might have made better inroads in 2013.

LTE launches: LTE is the fastest growing generation of cellular technology in the history. With over 250 networks launched, the desire to launch IP networks quickly is on top of the agenda. US leads with all major operators having substantial LTE deployments but other nations are fast catching up. While there has been quite a bit of focus on LTE, WiFi has been emerging as the white knight and its importance only grew in 2013 with 60-70% of the mobile data traffic being carried by WiFi networks in most of the countries. It might lead to some interesting business models in the coming years. 5G entered the industry lexicon.

M&As: It is natural for fast growing and competitive industries to consolidate. 2013 wasn’t any different. There were some blockbuster and expected M&As: Microsoft acquired Nokia, Softbank surprised with Sprint/Clearwire acquisition, Verizon finally got hold of its destiny from Vodafone. As we have eluded to several times in our past research notes, we expect the global M&A to continue with several block buster deals slated for 2014. Stay tuned.

Patent wars: In maturing markets, patent wars are the unfortunate part of the ongoing battle for dominance. Mobile saw its share of patent wars. With roughly quarter of the USPTO grants becoming mobile related, it shouldn’t come as a surprise though.

Regulatory tussles: Regulators are generally always behind in understanding a fast growing industry. It was clear in 2013, that the convergence of the computing and communications world has left the regulatory world woefully short of expertise and imagination. Governments around the world will do better by hiring folks from the industry to get a grip of the fast-paced every-changing dynamics of the mobile world as the very competitiveness of a nation depends on it. From spectrum to privacy, from competition to commerce, regulators need to get up to speed on unexpected trajectories of the new world.

Security and Privacy: From Snowden revelations to industrial espionage, from credit card data loss to enterprise security, the security and privacy of mobile data, applications, networks, and devices became front and center of the security and privacy debate.

Operator disruption plays: In the telecom space, the #4 player generally doesn’t have a big impact on the overall mechanics of the industry. However, when it has nothing to lose, it can provide a potent dose of disruption to the market. Free in France and T-Mobile in the US were examples of that this year. In France, by offering cheap mobile data services at low margins, the newcomer altered the economics of the segment tumbling the incumbent revenues by 10%. In the US, through a series of financial and marketing maneuvers, T-Mobile was able to alter its net-add trajectory and had meaningful sub gains for the first time in three years. Also, for the first time, T-Mobile forced the top three to react to its moves and not the other way around. It also inspired other smaller players in other countries to rethink their strategies.

Connected devices: The promise of M2M and connected devices has been there for some time. Internet of Things has morphed into the gimmicky Internet of Everything. While the hockey stick curve hasn’t arrived yet, there was plenty to celebrate with the introductions of Google Glasses, wearables, smart watches, connected autos, glamorous thermostats, winking light bulbs, home security and energy management solutions and much more. GE is spending billions for its “industrial Internet” initiative. A nice platform has been set for continued feverish growth and product introductions in 2014.

Mobile’s impact on commerce: Mobile is changing every industry but its impact on commerce is particularly notable. In the 2013 holiday season (according to IBM), mobile made 17% of the online sales increasing over 55% from 2012. Tablet users spent $126/order.

Meteoric rise of mobile apps: In 2010, we evaluated the impact mobile apps will have on the industry. Much of the growth has been expected, however the players who lead in revenue and downloads have fluctuated across the various platforms. In 2013, Google started to match Apple in downloads though Apple easily wins in the revenues category and thus still remains more attractive to the developers though the gap is closing.

There was much more – Twitter IPO, Surface, Moto X, spectrum scandals, Facebook’s love for mobile, Google mobile advertising dominance, the rise of the Chinese OEMs, decline of HTC, and several other events captivated our attention.

I am positive that 2014 is going to be another terrific year for mobile. The progress and surprises will come from all quarters. New players will emerge, new business models will take hold, and we will make significant progress. I am also sure that you all will do your part in shaping the mobile cosmos.

Would love to hear from you. How was your 2013? And what are you looking to do in 2014 that will change the mobile world? Please be sure to fill out our annual predictions survey for 2014.

With best wishes for an outstanding 2014.

Yours truly

Chetan Sharma

Request for Input–Mobile Predictions Survey 2014 December 16, 2013

Posted by chetan in : US Wireless Market , 1 comment so far

Dear friends,

Trust that the end of a fabulous mobile year is treating you well. Wish you and yours a very happy holiday season and best wishes for a terrific 2014.

As is the tradition, we are doing our 7th Annual Mobile Predictions Survey for 2014. I would like to request your input in the process. We rely on our community and colleagues to help us understand the trends for the upcoming year. (Previous surveys – 2008-13 - http://chetansharma.com/research.htm)

The questions are:

1. What was most newsworthy in Mobile 2013?

2. What will be the biggest mobile stories of 2014?

3. Who are the top 4 important players in the mobile ecosystem?

4. What will be the breakthrough categories in mobile in 2014?

5. What will be the most popular consumer mobile applications in 2014?

6. Which will be the most dominant tablet platform in 2 years?

7. Who will make the biggest mobile acquisition in 2014?

8. Who will dominate the mobile payment/commerce space?

9. Which solutions will gain the most traction for managing mobile data broadband consumption?

10. Which category will generate the most mobile data revenue in 2014?

11. Which European operator is likely to emerge stronger from the weak economic climate?

12. When will mobile commerce be greater than ecommerce?

13. The company bringing the most successful mobile gadget of the year - 2013 and 2014?

14. Which platform has a credible shot at becoming a viable and durable 3rd ecosystem in mobile?

15. Mobile company of the year - 2013 and 2014?

16. Which of the following are likely to happen in 2014?

17. Which operator is best positioned for the digital world?

18. What category will be impacted the most by mobile in the next 5 years?

19. Which segments are likely to get disintermediated the most by algorithms in the next 5 years?

20. Who was and will be the mobile person of the year?

The survey is available at https://www.surveymonkey.com/s/N6WPLZQ

As an incentive, we will be giving away 10 copies of our exclusive edition Mobile Future Forward 2013 book (Mobile 4th wave: Mining the trillion dollar opportunity) that is a collection of essays and interviews from some of the most influential mobile executives on the future of mobile.

Deadline: Dec 30th. Results will be released in early January.

Thanks and see you in 2014.

Chetan

New Paper: Mobile Apps Privacy Framework For Consumer Transparency and Control November 19, 2013

Posted by chetan in : 4th Wave, AORTA, Privacy, Security, US Wireless Market, Usability, Wireless Value Chain, Worldwide Wireless Market , add a comment

Mobile Apps Privacy Framework For Consumer Transparency and Control

A Mobile Future Forward Research Paper

The paper was originally published in the Mobile Future Forward 2013 Book - Mobile 4th Wave: Mining The Trillion Dollar Opportunity

http://www.chetansharma.com/mobileprivacy.htm

Download PDF (1 MB)

mobileprivacy_s

Introduction

Mobile technology is an integral part of our daily life. Mobile devices help consumers in many ways. They help us connect with loved ones, provide directions, catch-up with news, send emails, text friends and family, monitor our heart rate, stream movies, interact on social media sites, and complete transactions in a matter of seconds. Most of the times, applications and services require end-user related data to understand the context and provide appropriate content. It is well understood that data is critical in providing a great user-experience. However, consumers don’t have a clear understanding of how their personal data is being collected, stored, and used.

The collection of consumers’ personal information is not new. The difference now is that there are tools available that help connect various dots to generate the precise information about the user and build a detailed user profile without consumer knowing about it. Because of the location based technologies and various apps on your phone, companies now have a log of all of your day activities. Over time, the data collected can generate significant details about your habits, likes and dislikes, and pretty much build your identity without you ever knowing about it.

There have been many concerns raised by consumers about privacy of their data collected through mobile devices. For example, a nationwide survey indicated that 57% of all the apps users have either uninstalled an app over concerns about having to share their personal information, or declined to install an app in the first place for similar reasons. A mobile app developer had to settle with the FTC because they were collecting kid’s information without their parent’s consent. Delta airlines had to settle with California State when they were cited for mobile apps privacy violation in a lawsuit. A popular social networking application Path was fined $800K by the FTC for improperly sending consumer’s contact information to their cloud. FTC has repeatedly warned leading mobile app developers and platform providers to be more transparent about consumer data and privacy and even issued a recommendation report in 2013.

Data that provides context to the application developer is definitely needed to provide a robust user experience. Google Maps won’t operate well without location information, Whatsapp will not work well without the address book, Facebook requires the interaction history to provide a better newsfeed, Amazon looks at past transactions to recommend new ones, and so on and so forth. However, there is a lack of a simple and consistent way to convey the intent and the value of the data being collected, stored, and used by various application providers.

These concerns clearly indicate that in order to build consumer trust, we must provide control to consumers over their personal information and be extremely transparent about what, when, and where companies are collecting personal information.  There must be a balance. While protecting consumer privacy, there shouldn’t be a negative impact on innovation.

Your feedback is always welcome.

Chetan Sharma

We will be keeping a close eye on the trends in the wireless data sector in our blog, twitter feeds, future research reports, articles, and our annual thought-leadership summit – Mobile Future Forward. The next US Wireless Data Market update will be released in March 2014. The next Global Wireless Data Market update will be issued in February 2014.

Disclaimer: Some of the companies mentioned in this paper are our clients.

US Mobile Market Update Q3 2013 November 14, 2013

Posted by chetan in : 4G, 4th Wave, Big Data, European Wireless Market, Fourth Wave, Mobile Applications, Mobile Cloud Computing, Mobile Commerce, Mobile Ecosystem, Mobile Future Forward, US Wireless Market, Wireless Value Chain, Worldwide Wireless Market , add a comment

US Mobile Market Update Q3 2013

http://www.chetansharma.com/usmarketupdateq32013.htm

Download PDF (2MB)

Summary

The US mobile data market grew 5% Q/Q and 15% Y/Y to reach $22.8 billion in mobile data revenues. Data is now 48% of the US mobile industry service revenues and as we had forecasted a few years back, the cross-over point of 50% might occur next quarter. For the year 2013, we are expecting $90 Billion in mobile data service revenues for the US market making it the number one market in mobile data revenues ahead of Japan and China. Q4 2013 is looking to be another record breaking holiday quarter for the industry at many levels, which is setting up 2014 quite nicely.

For the quarter, the market added 2.2M new connections, a strong reversal from the paltry 139K last quarter. T-Mobile continued to impress after its strong reversal in industry metrics last quarter on the back of a series of marketing and pricing initiatives that seem to be gaining traction and having an impact on its image and fortune.

Given that Apple didn’t launch the device until Sept and then had severe supply-chain constraints, Android had its best quarter against iOS with 54% share in the US market.  However, iOS is likely to catch-up in Q4.

Smartphones are now past the 64% mark in the US and continue to sell at a brisk pace accounting for almost 90% of the devices sold in Q3 2013. Apple led the smartphone sales amongst the top 4 operators with 42% share for the quarter. While the US penetration of smartphones is 64%, the 64% of the sub base is concentrated in only 40% of the households thus leaving plenty of growth in the marketplace. Overall, connected devices remains the highest growth segment with 6% Q/Q growth.

Smartphone and Connected Device Growth

Though China has overtaken (primarily because of the sheer size of its population) US in terms of the overall smartphone penetration, US remains the market where OEMs have to be really successful in order to be consider a serious player on the larger canvas. Though the likes of Xiaomi and the Micromax have had good success in their local markets (and still have a great amount of growth left), the prized market to make a sizable dent in their overall revenue and margins is the US market. This is primarily due to handset subsidy that allows consumers to easily own premium brands at bargain-basement prices in addition to the higher disposable incomes. This has helped the ASPs to go up in this market unlike some of the other markets where they have been going down.

US also boasts four leading-edge LTE networks that allows the ecosystem to innovate at the edge, literally. Having access to fast mobile broadband impacts human behavior, application and service development and everything in between. As such, US has become the laboratory for many experiments that benefit the larger ecosystem. This absolutely doesn’t mean that innovative things are not happening in other parts of the world. Far from it. But the “enabling layer” of networks, devices, and platforms is in its most advanced stage in the US. This layer allows folks to build applications and services that will power the global economy.

So, in order to be considered credible in the smartphone space, one must have a decent scorecard in the US today. The pendulum could of course swing and China could take the lead. In fact, US and China are the G2 nations of the mobile world.

While there have been murmurs in the market about smartphone saturation, the upgrade cycles will keep up the demand for more devices in 2014.

Like any ecosystem or a market, there are winners and there are companies who couldn’t perform to their potential. Enough ink has been spilt on Blackberry to reiterate what was quite predictable. The only interesting tidbit that emerged was that as we expected, Lenovo made a serious run for it and the Canadian government stopped it. It is ok for Canadians to use Lenovo laptops but not the smartphones? Of course, the reasons were complicated and different from what have been generally reported. Can Blackberry make a comeback under a savvy CEO? If they continue with the same OS, it is hard to see how?

Apple for the first time launched two models – 5s and a slightly lower priced 5c. It seems like the strategy might have been two fold a) get the supply-chain ready for more than one new model at a time and b) given an additional option to the consumers (in the US) who used to go for a level down version. Since the supply chain was under pressure, it is hard to get a clear picture of what might be happening but the iPhone 5s/c launch allowed Apple to raise the percentage of new devices sold. In fact, based on the weekly sales data from ITG Research, they might have managed to flip the ratio. For e.g. in Sep and Oct 2012, the old models sold 3:1. During Sept-Oct 2013, the new models outsold the old models by 1.7:1. 5s outsold 5c 1.6:1.

The big block-buster deal of Q3 was Microsoft’s acquisition of Nokia. It was clearly one of the outcomes Nokia was on the path of the day it chose Windows Phone OS. Microsoft got an effective OEM distribution and design system for really cheap but how long will it take to turn things around? Its mobile fate might largely depend on who the new CEO is.

Tablets are making a tremendous impact in the post-pc era. In the US market, we are already approaching 100M unit sales/year run rate. While Android tablets have taken market share from iPad, Apple remains the undisputed king of the category primarily because of superior hardware and a more robust ecosystem. Android tablets can be cheap but also unreliable, the life expectancy of such tablets can be 50% or so compared to the iPad. The usage is even less. Microsoft launched a credible challenger in Surface but there have been so many missteps that it is not (yet) in the picture of the post-pc transition. 

There has also been quite a bit of excitement about smart watches, smart glasses, smart cars, smart homes, and on and on. However, we must remember that just because device is growing in the era of the smartphones, it doesn’t makes them smart. In fact, most of these devices are where smartphones were in the late nineties – basic, functional, and full of possibilities. The evolution, however, will be much quicker. Google is one company that is pushing the boundaries of across multiple dimensions. Regulators and policy makers better come up to speed on the emerging landscape quickly.

A good test of a platform’s importance is to find out what happens if the platform shuts down for 5 minutes – how much panic and revenue drop does that create in various parts of the world? Another measure of the platform is the value it creates by launching new companies and ideas. For mobile, the answer is fairly obvious.

The Fourth Wave and the shift towards services

It is evident that there is a subtle shift from devices/access to services/solutions. In our paper on the topic Operator’s Dilemma (and opportunity): The Fourth Wave, I proposed that we need a new framework to think about the next generation of revenue opportunities. The fourth curve opportunities are massive but require a different skill set and strategic approach than the past three curves. As predicted, we are starting to see the impact of the 4th wave on a global scale and some operators have started to break out the 4th wave revenues in their financials. Operators with better balance sheets will also look for global expansion especially in Europe where economic impact on the telecom operators has been severe, however the M&A efforts will be complicated by respective governments desire to keep control of the national infrastructure provider.

We had a very successful Mobile Future Forward Summit last quarter. It was dedicated to exploring the 4th wave in more detail across multiple dimensions and verticals. The dialogue was incredible and validates the march towards the 4th wave that is redefining industries across the spectrum including the wireless industry itself, at its core. Some of these tectonic shifts aren’t very apparent and visible but as I have spent time working with some of the leaders in New York, Silicon Valley, London, Abu Dhabi, Barcelona, Hanoi, Singapore, Dallas, New Delhi, and Seattle this year, it has become abundantly that mobile industry is at a key inflexion point that is changing industries and the power structures, creating new opportunities and new revenue streams. In my interview at Mobile Future Forward, Ralph de la Vega, CEO of AT&T Mobility indicated that the ARPU from Digital Life customers is higher and the churn is lower. So, the fourth wave services have a direct impact on existing revenue streams as well. Conversely, absence of such services doesn’t yield a pretty picture.

FCC chairman and regulations

Amidst all the cacophony of device launches, acquisitions, and investments, FCC finally got its new chairman. Tom Wheeler is one of the savviest operative in the space with better grasp of the ecosystem, policy, law, and politics than most of his predecessors, so it will be interesting to see what the next FCC era brings over the next 3 years. Clearly, Incentive Auctions will be one of the most critical items on the agenda but some other issues like the potential T-Mobile acquisition and net-neutrality issues are likely to become important as well. Regardless, we are in for an interesting ride.

What to expect in the coming months?

2013 has been quite a year for the mobile industry and as we head into the holiday season, it’s a consumer’s market with plenty of choice and competition.

As usual, we will be keeping a very close eye on the micro- and macro-trends and reporting on the market on a regular basis in various private and public settings.

Against this backdrop, the analysis of the Q3 2013 US wireless data market is:

Service Revenues

ARPU

Subscribers

Shared Data Plans

4th Wave Progress

Handsets

Your feedback is always welcome.

Chetan Sharma

We will be keeping a close eye on the trends in the wireless data sector in our blog, twitter feeds, future research reports, articles, and our annual thought-leadership summit – Mobile Future Forward. The next US Wireless Data Market update will be released in March 2014. The next Global Wireless Data Market update will be issued in February 2014.

Disclaimer: Some of the companies mentioned in this research are our clients.

4th Wave Consumer Study October 27, 2013

Posted by chetan in : US Wireless Market , add a comment

Regular readers know that I have been talking about the 4th wave for sometime. In the last couple of years, I have worked with players across the ecosystem, around the world on formulating strategies to take advantage of the 4th wave. Recently, we collaborated with a colleague – David Sprosty of Best Buy fame. His team ran some consumer surveys that illustrated the consumer demand for services like home automation, home security and surveillance, wellness, mHealth, auto diagnostics, usage based insurance, and others. Results clearly show significant interest in various services. It is also interesting to see which channels consumers prefer.

 

image

There are some other interesting data points as well. Results can be downloaded here.

As you know, we run a survey of mobile executives at the end of the year to look at what’s on people’s mind. David ran a survey asking the same questions to the early tech adopters to see the differences. Some interesting findings.

Thank You Mobile Future Forward Sponsors September 8, 2013

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The day is finally here. It takes a lot of work, a lot of preparation and planning but on this eve of the 4th Mobile Future Forward, I wanted to just take some time and thank our excellent partners, our sponsors who have supported us from the start. We couldn’t have come this far without them.

So, a big THANK YOU.

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and look forward to seeing every one tomorrow and day after.

Mobile Future Forward: Final Agenda. Last Call - Registration closes this week September 5, 2013

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My fellow mobilists,

Never a dull moment in the industry, is there? Mobile Future Forward is less than a week away and we will be discussing all the twists and turns of the past few days + much more. Speakers are prepared, moderators have their pencils sharpened, and everyone is doing their homework. Time magazine did a nice preview of what you can expect to see and hear at the summit next week.

Registration. Last few seats left. Registration closes this week.

Updated Agenda Below

8:10am

Introduction – The Golden Age of Mobile

Chetan Sharma, President, Chetan Sharma Consulting

8:30am

Keynote Fireside – The Shift towards Services

Ralph de la Vega, President and CEO, AT&T Mobility

Chetan Sharma, President, Chetan Sharma Consulting (moderator)

9:15am

Fireside – Retail and Commerce

Marianne Marck, SVP – Consumer Facing Technology, Starbucks

Stephen David, Former CIO P&G

Dave Sprosty, CEO, The Sprosty Network (moderator)

10:30am

Fireside - Rule of 3

Steve Elfman, President – Network Operations and Wholesale, Sprint

Thom Gruhler, CMO - OS, Microsoft

Hank Skorny, VP/GM – Software Services Group, Intel (moderator)

11:15am

Fireside – Future of Devices, Computing and Consumer Services

Kevin Packingham, Chief Product Officer, Samsung

Yung Kim, President and Chief Strategy Officer, Korea Telecom

Nick Wingfield, Technology Reporter, NY Times (moderator)

1:30pm

Operators and 4th Wave

Glenn Lurie, President, AT&T

Fay Arjomandi, Global Lead, Vodafone Xone

Tracy Isacke, Director of Investments, Telefonica Digital

David Small, Chief Platform Officer, Verizon

Julie Woods-Moss, CEO – NextGen Business, CMO, Tata Communications

Chetan Sharma, President, Chetan Sharma Consulting (moderator)          

Health and Wellness

Raj Toleti, CTO, PatientPoint

Ed Cantwell, Executive Director, Center for Medical Interoperability

Jef Holove, CEO, Basis

Cameron Coursey, VP – Products, AT&T

Karim Marrouche, Cofounder and CEO, Cardiac Designs

Russell Benaroya, CEO, Everymove (moderator)

2:30pm

Building Blocks of the 4th wave

Tom Nagel, SVP and GM – Wireless Services, Comcast Communications

Vince Spinelli, Managing Director, Mobility Solutions Group, Juniper Networks

Chris Koopmans, VP and GM – Service Provider Platforms – Cloud Networking , Citrix

Doug Suriano, VP – Products, Oracle Communications

Jamie Finn, VP – Strategic Initiatives, Telefonica Digital

Geoff Hollingworth, Ericsson Head of AT&T Foundry Initiative, Ericsson (moderator)

Travel and Tourism

Drew Patterson, CEO, Room77

Joost Schreve, VP – Mobile, Tripadvisor

Curtis Kopf, VP, Alaska Airlines

Sam Shank, CEO, Hotels Tonight

Jeff Warren, VP – Mobile Expedia (moderator)

4:00pm

Media and Entertainment

Andrew Stalbow, Former EVP, Rovio

Manish Jha, GM – Mobile, NFL

Danny Bowman, Chief Sales Officer, Samsung

Michael Fisher, Director, Twitter

Ujjal Kohli, CEO, Rhythm New Media (moderator)

Man, Machine, and Data

Matt Carter, President, Sprint

Biju Nair, Chief Strategy Officer, Synchronoss

Rowland Shaw, VP - Strategy, Ericsson

Michael Castleman, President – KCD Brands, Sears Holdings

Joe DiFonzo, CTO, Syniverse

Rod Randall, Partner, Siris Capital (moderator)

5:00pm

Solving the biggest problems in computing/communications

Dr. Henning Schulzrinne, CTO, FCC

Dr. Avideh Zakhor, Professor EECE, UC Berkeley

Mark Anderson, CEO, SNS

Ariel Garton, CEO, InterXon

Jason Hoffman, CEO, Joyent

Wim Sweldens, Former President, Alcatel-Lucent Wireless (moderator)

6-8pm - Reception

Agenda subject to change

Why was Vodafone eager to get the deal done? September 2, 2013

Posted by chetan in : US Wireless Market , add a comment

One of the biggest mobile deals in recent memory consummated this morning with Verizon buying back its 45% stake for a cool $130 Billion. Verizon has been wanting to do this for a long time so why now? The simple lies in the figure below

image

As we explained in our 4th wave paper earlier this month, Without having a robust 4th Wave strategy, many operators will simply become targets of take over as they won’t be able to compete effectively. Vodafone is the second largest operator in the world and operates in 21 countries across Europe, Asia, Middle East, and Africa (in addition to sizable investment in Verizon Wireless). It is one of the progressive operators but is facing some revenue curve headwinds. It is instructive to study is 2012-13 financials to see the widespread impact on tradition growth curves and why the investment in the 4th curve is not only desired but essential for survival. Figure above plots the YOY of all the major markets Vodafone operates in segmented by the three revenue streams of voice, messaging, and access (data revenue). There was a decline in voice and messaging net-revenue in each of the markets. The data revenue stream saw growth in all but the Italian market.

However, what was more disturbing was that the increase in access revenue didn’t negate decline in voice and messaging revenues in any market. The net-revenue declined in every single market no matter which geography it belonged to. The net-effect was that the overall revenue declined by 9% despite access revenue growing by 8% because overall voice and messaging revenue streams suffered double digit losses. Once the access revenue start to decline (and it is already happening to some of the operators), to attain growth, these companies will have to take drastic actions. The investment and a clear strategy on the 4th wave becomes even more urgent.

Vodafone core markets were suffering and unless it acted, it would have struggled to stay relevant. With the infusion of cash, it will shore up its assets and is likely to go on a buying spree.

From the Archives–Mobile Operators–Succeeding on the 4th Wave August 28, 2013

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This is from my fireside chat with Glenn and Steve last year. Both are coming back to provide their insights on how things have evolved and where are they going.

Fireside - Mobile Operators: Succeeding on the 4th Curve
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Steve Elfman, President, Sprint
Glenn Lurie, President, AT&T Wireless
Chetan Sharma, President, Chetan Sharma Consulting

Steve and Glenn play a very important role at their respective organizations especially looking at the new revenue opportunities. As our Operator’s Dilemma paper discussed, operators need to invest in new areas of revenue that will help them grow in the next decade. AT&T has done really well with its Emerging Devices and Enterprises organization under Glenn (it is already a billion dollar business). Sprint has the New Ventures group investing in such opportunities as well. It is early in the S-curve but the growth is happening. Just like mobile data grew from nothing to now going to 50%, the 4th curve will be game-changing in due-course. The areas of investment to growth are: Digital Life, Home Security, M2M, Automotive, Analytics, Health, Commerce and Advertising. It is forcing operators to view and organize themselves differently – like software and internet service provider rather than a traditional telco and work with larger ecosystem of VCs, startups, and other partners. One of the key success factors has been the independence of the new group from their parent and the flexibility to execute and move as fast as the nimble startups. Both Glenn and Steve were both quite bullish on windows 8 (especially tablet) and Microsoft’s ability to deliver a 3rd viable ecosystem. Once developers embrace the platform, we will see the signs of success. As we are launching new services and devices, the industry needs to keep an eye on “user experience” else we might scare off consumers. We need to integrate experiences e.g. commerce and advertising, health and wellness, security and monitoring, etc. There are significant opportunities (cloud, security, application suite) in the enterprise and that’s where Microsoft might have an edge.

Time: Welcome to the Golden Age of Mobile August 27, 2013

Posted by chetan in : US Wireless Market , 1 comment so far

I did an interview with Tim Bajarin who writes for the Time Magazine about our upcoming Mobile Future Forward Summit, the changing wireless industry, and the Golden Age of Mobile. Excerpts below. You can read the whole column here.

One of the smartest guys I know covering the world of mobile is Chetan Sharma, head of Chetan Sharma Consulting. I had a chance to speak at an event with him a few years ago and was highly impressed with his knowledge and perspective on all things mobile.

I recently received a promotional note from him about his Mobile Future Forward event, which will be held on September 10 in Seattle. I have not had a chance to attend these conferences in the past but have heard from others that it is one of the best and most important conferences on mobile, covering all types of key issues and opportunities in mobility, which clearly is driving the next major technology boom around the world.

In his opening note to potential attendees, Chetan made a statement that pretty much sums up the future of mobile: He said, “It is very clear to us that we are entering the ‘Connected Intelligence’ era. These two operative words are going to define the next phase of human evolution and are going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile.”

Chetan is right on the money with this perspective. Connected intelligence in mobile devices will be the next major force behind mobile innovation, and it appears that the mobile industry sees this vision and is preparing to drive it in this direction. Chetan believes that technology evolves in 50-year cycles. In a call with him last week, he pointed out that these cycles can be seen when it comes to steam engines, electricity, cars and more. During those 50-year cycles, the core technology is established and innovative products are created while the underling technology becomes the backbone for even more innovation as the years go by.

He says that the PC innovation part started in the mid-1970s and that we are approaching the 42nd year of this cycle. During that time, PCs, tablets and smartphones have been created and the backbone technology has been laid to drive even greater innovation. He expects that the next big wave will come with connected intelligence devices using IP networks and new wireless technologies that will, in context, drive a whole new ranges of products and services. He also pointed out that “we could be entering a new space that takes advantage of the technology from the last cycle and drives great smart mobile applications and new innovations for the next 10 years.”

One other key point he made during our conversation is that while connectivity is a key element, he says that “intelligence that emanates from the data that can be programmed is what is different now.” This gives new meaning to connectivity, and “connectivity with intelligence will define the next wave of computing.”

NEW BOOK: Mobile 4th Wave: Mining the Trillion Dollar Opportunity August 26, 2013

Posted by chetan in : Chetan Sharma Consulting, Mobile Future Forward , 10 comments

mff2013book

I am pleased to announce that our Mobile Future Forward Book for 2013 will be published and become available exclusively to Mobile Future Forward participants on Sept 10th. As is the tradition, the book has some brilliant essays and interviews from our speakers – the thought leaders and mobile industry senior executives, on trends, opportunities, innovations, and user experiences. More importantly, these thought-pieces highlight how some of the leading companies are gearing themselves to execute on the 4th wave. The book provides a perfect platform for our day long brainstorm about what the next 5 years in mobile will look like. We have extraordinary speakers and am really looking forward to the discussions throughout the day.

The essays are:

1. Mobile 4th Wave: Evolution of the Next Trillion Dollars – Chetan Sharma, President, Chetan Sharma Consulting

2. One-on-one with Ralph de la Vega, President and CEO, AT&T Mobility

3. Connected Car: Building a New Industry – Pavan Mathew, Head of Connected Car, Telefónica Digital

4. HTML5: Big Hurdles Exist, but Economics Will Always Win – Hank Skorny, Vice President/GM, Intel

5. Being Open: New Markets, New Opportunities – Tracy Isacke, Head of Americas, Telefónica Digital

6. Video is Not Data (or Voice) – Chris Koopsman, Vice President/GM, Citrix  ByteMobile

7. The Cloud and its Omnipresent Impact – Biju Nair, Chief Strategy Officer, Synchronoss

8. Digital Lifestyle Services: Winning ‘Life Share’ of Customers – Doug Suriano, Vice President, Oracle

9. Mobile Apps Privacy Framework for Consumer Transparency and Control – Sarla Sharma, Vice President, Chetan Sharma Consulting

10. The Internet of Things is Changing the Order of Things (and of Conversations) – Matt Carter, President, Sprint

11. Remaining Relevant and Sustainable in the Age of Smartphones – Stephen David, Former CIO, P&G

12. Building a New Business Within a Big Company: Keys to Success – Kevin Petersen, President, AT&T Digital Life

13. The Future of Mobile Healthcare – Raj Toleti, Chief Technology Officer, Patient Point

14. What Really Drives Mobile Devices Market Performance? – Chetan Sharma, President, Chetan Sharma Consulting

15. SDN – The Platform for Mobile Service Innovation – Steve Shaw, Director, Juniper Networks

The goal of the Mobile Future Forward Summit is to explore the future of the mobile industry, to create new connections, to openly discuss and debate new ideas. By bringing together a really diverse group of individual leaders – both speakers and audience, we are able to create an environment for constructive dialogue that will hopefully help in formulating your own strategies and product plans.

My thanks to all the authors and their respective organizations for making this year’s book possible.

Chetan Sharma

Mobile 4th Wave: Evolution of the Next Trillion Dollars August 25, 2013

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Mobile 4th Wave: Evolution of the Next Trillion Dollars

- A Mobile Future Forward Research Paper

http://www.chetansharma.com/4thwaveandthenexttrillion.htm

This paper is the second in series of the Mobile 4th Wave research papers. It is a required reading for Mobile Future Forward participants.

mo4thwave2

Introduction

Mobile is the most dynamic and exciting industry in the world today. It is playing a central role in driving the global economy across multiple dimensions. The speed with which the break-neck innovations are being introduced will make Captain Kirk and crew proud. We are on the verge of reaching an incredible milestone – when there be more cellular subscriptions than humans on earth. We are already beyond 10 billion connections worldwide and mobile is driving the business and human case for the rapid evolution and adoption.

Mobile has become the most critical tool to enhance productivity and drive human ingenuity and technological growth.

Indeed, we are entering the golden age of mobile.

Amidst the change, the ecosystem itself is undergoing a significant transition. As the tectonic plates shift, the revenue opportunities are shifting from voice, messaging, and access to the 4th revenue curve of mobile opportunities. The shift towards this curve is expanding the base of players who are going to participate, connect with the consumers, and vies for their pocketbook. While the progress of the past 20 years has been phenomenal, the “connect and mobilize everything” characteristic of the next revenue curve is going to define the industry itself while determining the new winners and losers for consumer’s mindshare.

The revenue generated on the fourth curve is going to be massive but much more distributed than previous curve. It will end up being a multi-trillion dollar market in a matter of a decade – growing much faster and scaling much higher heights than previous revenue curves.

This paper is the continuation of the discussion we started with our first in the series of the 4th curve papers – “Operator’s dilemma (and opportunity): The Fourth Curve.” In this paper, we will take a look how various players are adapting to the opportunity curve, how the overall value chains and ecosystems are being aligned and who are the early leaders and contenders to become the “Digital Lifestyle Solution Providers.”

The first paper looked at the emergence and the impact of the 4th curve from an operator viewpoint. In this paper, we expand the discussion to the broader ecosystem and how some of the leading Internet players and startups are participating in the 4th revenue wave of mobile. We will also look at how some of the leading operators have positioned themselves as leaders and contenders.

It is very clear that mobile will continue to have a tremendous impact on the global GDP, vertical industries, and consumers’ expectations of how communication takes place. Mobile is already a $1.6 trillion industry. The past growth has been dominated by mostly voice but as we move into the next decade, the digital services will take the lion share of the industry revenues. The shift will cause a lot of disruption and unpredictable growth for many players. Players who are better prepared and can adapt quickly will be able to successfully participate in the evolution of the next trillion dollars.

This paper attempts to define the space that is fast evolving and will have a lasting impact for years to come.

Download paper (2MB, 40 pages)

Your feedback is always welcome.

Thanks

Chetan

We will be discussing a number of issues raised in this research paper at our annual mobile executive thought-leadership summit – Mobile Future Forward on Sept 10th in Seattle. In fact, this is the first event of its kind focused on the changing dynamics of the ecosystem.

Mobile Future Forward–Preliminary Agenda August 21, 2013

Posted by chetan in : Chetan Sharma Consulting, Mobile Future Forward , add a comment

Greetings,

Mobile Future Forward is three weeks away and am pleased to announce our preliminary agenda. We have endeavored to gather our community to talk about the next phase of the industry growth. To paraphrase the legendary Wayne Gretzky, we ought to look at where the mobile puck is going. That’s what Mobile Future Forward Executive Summit is all about. By looking at what will generate the next trillions, we can start to put the pieces together to have a better grasp of the challenges and the opportunities.

We are expected to sell out so grab your seats today.

Introduction – The Golden Age of Mobile

It is very clear to us that we are entering the “Connected Intelligence Era.” These two operative words are going to define the next phase of human evolution and is going to dramatically change every industry vertical from the ground up. Welcome to the Golden Age of Mobile.

Chetan Sharma, President, Chetan Sharma Consulting

Keynote Fireside – The Shift towards Services

AT&T is one of the leaders in the mobile market. In fact, it is amongst the top three global players in terms of revenues from mobile data services. Under the deft stewardship of Ralph de la Vega, President and CEO of AT&T Mobility since 2007, AT&T has continued to pioneer new business models and revenue streams. He has led AT&T to become an undisputed leader in mobile broadband and smartphone adoption. Starting from the industry defining iPhone launch in 2007 to the launch of digital solutions in 2013, Ralph has been ahead of the curve. Ralph and his team saw the coming shift to solutions and services and mobilized the resources by focusing on some key vertical areas such as Home Security, Commerce, and Connected Auto. We will kick things off by getting the pulse of the industry and see opportunities through Ralph’s prism.

Ralph de la Vega, President and CEO, AT&T Mobility

Chetan Sharma, President, Chetan Sharma Consulting (moderator)

Keynote Fireside – Retail and Commerce

Marianne Marck, SVP – Consumer Facing Technology, Starbucks

Jude Buckley, President, BestBuy

Stephen David, former CIO P&G (moderator)

Break

Keynote Fireside - Rule of 3

Thom Gruhler, CMO - OS, Microsoft

Steve Elfman, President – Network Operations and Wholesale, Sprint

Hank Skorny, VP/GM – Software Services Group, Intel (moderator)

Keynote Fireside – Future of Devices, Computing and Consumer Services

Kevin Packingham, Chief Product Officer, Samsung

Rick Osterloh, SVP – Products, Motorola Mobility

Yung Kim, President and Chief Strategy Officer, Korea Telecom

Nick Wingfield, Technology Reporter, NY Times (moderator)

Lunch

Operators and 4th Wave

Glenn Lurie, President, AT&T

Fay Arjomandi, Global Lead, Vodafone Xone

Tracy Isacke, Director of Investments, Telefonica Digital

David Small, Chief Platform Officer, Verizon

Julie Woods-Moss, CEO – NextGen Business, CMO, Tata Communications

Chetan Sharma, President, Chetan Sharma Consulting (moderator)

Health and Wellness

Dr. Geeta Nayyar, CMIO, AT&T

Raj Toleti, CTO, Patient Point

Jef Holove, CEO, Basis

Madhu Nutakki, VP – Digital, Kaiser Permanente

Russell Benaroya, CEO, Everymove (moderator)

Building Blocks of the 4th wave

Tom Nagle, SVP and GM – Wireless Services, Comcast Communications

Vince Spinelli, Managing Director, Mobility Solutions Group, Juniper Networks

Chris Koopmans, VP and GM – Cloud, Citrix

Doug Suriano, VP – Products, Oracle Communications

Travel and Tourism

Drew Patterson, CEO, Room77

Joost Schreve, VP – Mobile, Tripadvisor

Curtis Kopf, VP, Alaska Airlines

Jeff Warren, VP – Mobile Expedia (moderator)

Media and Entertainment

Andrew Stalbow, Former EVP, Rovio

Manish Jha, GM – Mobile, NFL

Danny Bowman, Chief Sales Officer, Samsung

Ujjal Kohli, CEO, Rhythm New Media (moderator)

Man, Machine, and Data

Matt Carter, President, Sprint

Biju Nair, Chief Strategy Officer, Synchronoss

Rowland Shaw, VP - Strategy, Ericsson

Michael Castleman, President – KCD Brands, Sears Holdings

Rod Randall, Partner, Siris Capital (moderator)

Solving the biggest problems in computing/communications

 

Dr. Henning Schulzrinne, CTO, FCC

Dr. Avideh Zakhor, Professor EECS, UC Berkeley

Mark Anderson, CEO, SNS

Ariel Garton, CEO, InterXon

Wim Sweldens, Former President, Alcatel-Lucent Wireless (moderator)

US Wireless Market Update Q2 2013 August 13, 2013

Posted by chetan in : 4th Wave, ARPU, Chetan Sharma Consulting, Mobile Applications, Mobile Cloud Computing, Mobile Future Forward, Smart Phones, US Wireless Market, Wireless Value Chain, Worldwide Wireless Market , add a comment

US Mobile Market Update Q2 2013

clip_image002

http://www.chetansharma.com/usmarketupdateq22013.htm

Download PDF (2MB)

Summary

The US mobile data market grew 4% Q/Q and 14% Y/Y to reach $21 billion in mobile data revenues. Data is now 46% of the US mobile industry service revenues and as we had forecasted a few years back, the cross-over point of 50% might occur later this year. For the year 2013, we are expecting $90 Billion in mobile data service revenues for the US market.

For the quarter, the market added a paltry 139K new connections, a decline of 95% from Q2 2012. It was the lowest net-adds quarter in the US mobile history (barring the early days of tepid growth). The biggest reason was the sun setting of the Nextel brand which was finally laid to rest after the grand experiment of 2004 went wrong.

However, the story of the quarter was the resurgence of T-Mobile which roared back with an industry leading net-add quarter, something it did last when George Bush was still the president. Not only that, the growth was on the back of postpaid net-adds, something it hasn’t done in 12 quarters. The merger with Metro has helped boost the subscriber count and the revenue numbers. However, the growth came at a cost with shrinking margins and lower overall ARPU.

AT&T sold more iPhones but Verizon sold more smartphones. Given the lack of new devices from Apple and some good ones from competitors, Android edged past iOS for the US smartphone market share for the quarter primarily coming from the Samsung success with the Galaxy brand. Nokia launched some new devices focused on cameras, Motorola/Google made its first foray into the smartphone world after the merger with MotoX. However, the market awaits the next iPhone which is going to be released next month.

The Sprint-Softbank-Dish drama finally ended and as expected Softbank got a hold of both Sprint and Clearwire though at a higher price which was the plan all along. With this merger behind, all eyes are squarely focused on T-Mobile as to who makes the bid for 4th ranked operator in the next 6-12 months.

Smartphones are now past the 60% mark in the US and continue to sell at a brisk pace accounting for almost 87% of the devices sold in Q2 2013. Apple led the smartphone sales amongst the top 4 operators with 42% share for the quarter. While the US penetration of smartphones is 60%, the 60% of the sub base is concentrated in only 35% of the households thus leaving plenty of growth in the marketplace.

Is the smartphone growth over?

There has been some speculation in the market that the smartphone growth in the US market is over. In the US, roughly 240M subscribers have 335M mobile subscriptions. Out of those 240 subs, roughly 145M have smartphones (many of them have two or more). These days newborns get an iPhone on their arrival as a welcome gift, but if we take out the 0-5 age group, we are left with 293M potential subs. This means the potential market for smartphones at this point in time is 148M subs who don’t have a smartphone (obviously, there will always be folks who just don’t want any wireless phone – smartphone or otherwise but the size of that group is shrinking). Add to the upgrade cycle which averages between 18-20 months in the US, the market for smartphone growth remains pretty healthy.

The global market is even more fertile. The emerging markets are quite price sensitive and the low-cost Android devices are rushing to fill the void. If Apple cares about market share, it will have to figure out a strategy to address the void in its portfolio.

The success factor of mobile devices and OEMs is not determined just by product but several other factors as outlined in our recent paper “What Really Drives Mobile Device Performance?” As I mentioned to the New York Times, it is no longer good enough to have a great product, an OEM needs to perform well across multiple variables. CNBC also referenced the research in one of their segments.

Predictably, Microsoft’s Surface RT made a dismal impact on the market. The fundamental strategy was flawed and it was surprising that so many OEMs fell for it.

Blackberry, Nokia, HTC, each once proud leader of the smartphone ecosystem is struggling. Can they come back? In this market, you don’t get too many chances and too many years to turn the ship around. Once the customer loyalty is lost, it is very hard to get it back because there are hungry competitors ready to take your spot. Blackberry and Nokia are a perfect case study for management schools. The cycle of complacency spares no one.

A more likely scenario for some of these players might be some form of M&A transaction. As we alluded to in our paper, Lenovo is the dark horse of mobile and while there are others like HP and Sony who are looking to, reenergize the market, and Huawei and ZTE inching-up every quarter, Lenovo seems better positioned to make an acquisition and make a run for the top 3 spot. But, it will have to make a decisive move and go global with its strategy quickly else as we know the mobile market doesn’t wait for no one.

In terms of Q/Q growth, Connected Devices segment grew 13%, Wholesale 1%, Postpaid 2%, and Prepaid 1%.

The disappearing Tier-2s

In our previous update, we suggested that the market for tier-2s in the US is practically over. The reason was pretty simple – there is no growth left for them. Given the postpaid saturation, the big guys are also focusing heavily on the prepaid segment leaving the tier-2s vulnerable. MetroPCS was first to go followed by Leap (acquired by AT&T, transaction is not complete yet). The next big shakeup in the industry will be the acquisition or the merger with T-Mobile. Like we suggested in our paper “Competition and the Evolution of Mobile Markets” in 2011, rule of 3 will ultimately prevail in the US market. We will be discussing the subject in the more detail at our Mobile Future Forward Summit next month.

The Fourth Wave and the shift towards services

It is evident that there is a subtle shift from devices/access to services/solutions. In our paper on the topic Operator’s Dilemma (and opportunity): The Fourth Wave, I proposed that we need a new framework to think about the next generation of revenue opportunities. The fourth curve opportunities are massive but require a different skill set and strategic approach than the past three curves. As predicted, we are starting to see the impact of the 4th wave on a global scale and some operators have started to break out the 4th wave revenues in their financials. Operators with better balance sheets will also look for global expansion especially in Europe where economic impact on the telcom operators has been severe, however the M&A efforts will be complicated by respective governments desire to keep control of the national infrastructure provider.

The incumbent operators in Canada are getting really nervous about the potential entry of Verizon into the market that hasn’t seen any “real” competition in years.

We will be discussing fourth wave in much more detail at our annual thought-leadership summit – Mobile Future Forward with the incredible leaders who are making billion dollar decisions every day.

OTT impact on legacy businesses and models

We will see the same impact of IP and mobility on the various verticals like Retail, Energy, Education, Entertainment, Travel, etc. Some operators have been preparing for this shift and going outside their traditional products and services to launch services like AT&T’s Digital Life to address opportunities in the home, Verizon’s efforts in health and public safety and Sprint’s steps in mobile advertising and analytics. Overseas operators such as Telefonica, Vodafone, Tata, and others are looking to make inroads into the US mobile 4th wave market.

What to expect in the coming months?

All this has setup an absolutely fascinating 2013 in the communication/computing industry. Convergence is everywhere and is leading to a fundamental reset of the value chains and ecosystems. Players who firmly attach themselves to the 4th wave will reap benefits while the ones who miss it will see their fortunes dwindle. We are gearing up for our annual Mobile Brainstorm Summit – Mobile Future Forward on Sept 10th, hope you can join us.

As usual, we will be keeping a very close eye on the micro- and macro-trends and reporting on the market on a regular basis in various private and public settings.

Against this backdrop, the analysis of the Q2 2013 US wireless data market is:

Service Revenues

ARPU

Subscribers

Shared Data Plans

· Shared data plans launched by Verizon and AT&T saw positive results. The tablet and other device attachment rate has gone up by 60%.

· Shared data plans are working so well for AT&T that most of its postpaid growth is coming from tablets. In the last 4 quarters, postpaid tablets accounted for over 72% of the net-adds.

· Shared data plans moved tablet session based consumers to postpaid tablet plans with more predictable revenue stream. The $10 surcharge for every device is still an inhibitor for many consumers. Over time, we expect this fee to go away to bring in many more consumers experience data services across devices other than their smartphones.

Applications and Services

· The market is seeing a lot of activity in the mobile commerce and payment services as well as in various industry verticals like healthcare, retail, and education. We will be discussing how mobile is changing all the vertical industries at our fall summit Mobile Future Forward where industry leaders in each of these vertical segments will convene to share their experiences and expectations.

OTT and the impact on legacy services

· In the last 12 months, Whatsapp has moved around more messages than all the mobile operators in the US and China combined. Those of you who have read our Fourth Wave paper shouldn’t be surprised by this shift.

Handsets

· Smartphones continued to be sold at a brisk pace accounting to almost 87% of the devices sold in Q2 2013.

4th Wave Solutions

· There were several launches of digital services by the operators but the most prominent has been the Digital Life home security and automation service launched by AT&T.

· There are other instances of companies revving up their mobile revenue base. Facebook is on its way to cross the 50% threshold, Pandora is at 60%, and Twitter is close to 50%. Starbucks and Expedia are doing well in their respective verticals. There are several mobile-only players that are eating up the revenue from traditional players who haven’t been quick to move into mobile.

· Google and Apple are ahead of the pack when it comes to raw revenue. We will have more details on the subject in our upcoming research sequel, “Mobile 4th Wave: The Evolution of the Next Trillion Dollars.”

Your feedback is always welcome.

Chetan Sharma

We will be discussing a number of issues raised in this research update at our annual mobile executive thought-leadership summit – Mobile Future Forward on Sept 10th in Seattle. Thought-leaders include:

· Ralph de la Vega, President and CEO, AT&T Mobility

· Steve Elfman, President, Sprint

· Erik Moreno, EVP, Fox Networks

· Danny Bowman, Chief Sales and Operating Officer, Samsung

· Terry Myerson, EVP – Operating Systems, Microsoft

· Julie-Woods Moss, CEO – NextGen Business, CMO, Tata Communications

· Jef Holove, CEO, Basis

· Geeta Nayyar, Chief Medical Officer, AT&T

· Rowland Shaw, VP – Strategy, Ericsson

· Andrew Stalbow, EVP, Rovio

· Raj Toleti, President, Patient Point

· Manish Jha, GM – Mobile, NFL

· Drew Patterson, CEO, Room77

· Dr. Avideh Zakhor, Professor, UC Berkeley

· Rick Osterloh, SVP – Products, Motorola – Google

· Jeff Warren, VP – Mobile, Expedia

· Mark Anderson, CEO, SNS

· Doug Suriano, VP – Communications, Oracle

.. More to come

· Stephen David, former CIO, P&G

· Yung Kim, President and Chief Strategy Officer, Korea Telecom

· Glenn Lurie, President, AT&T Mobility

· Jude Buckley, President – Mobility, Best Buy

· David Small, Chief Platform Officer, Verizon Enterprise Solutions

· Tracy Isacke, Head of Americas, Telefonica Digital

· Marianne Marck, SVP – Consumer Facing Technology, Starbucks

· Henning Schulzrinne, CTO, FCC

· Fay Arjomandi, Global Lead, Vodafone Xone

· Biju Nair, EVP and CSO, Synchronoss

· Hank Skorny, VP/GM – Software Services, Intel

· Curtis Kopf, VP – Customer Innovation, Alaska Airlines

· Matt Carter, President – Emerging Solutions, Sprint

· Joost Schreve, VP – Mobile, Tripadvisor

· Rod Randall, Partner, Siris Capital

· Chris Koopmans, VP and GM – Cloud, Citrix ByteMobile

· Wim Sweldens, former President, Alcatel-Lucent Wireless

We will be keeping a close eye on the trends in the wireless data sector in our blog, twitter feeds, future research reports, articles, and our annual thought-leadership summit – Mobile Future Forward. The next US Wireless Data Market update will be released in November 2013. The next Global Wireless Data Market update will be issued in October 2013.

Disclaimer: Some of the companies mentioned in this research are our clients.

Mobile Future Forward: Ralph de la Vega, CEO of AT&T Mobility to kick-off the summit August 8, 2013

Posted by chetan in : US Wireless Market , add a comment

Greetings,

Seattle is having a terrific summer and hope you are too.

In my fourth wave paper last year, I alluded to players who understood the shift to services and have organized themselves to take advantage of the next wave of mobile transformation. AT&T is one of the select few in the world who saw the shift coming and have built the team and the platform to take advantage of the opportunities. Under the deft stewardship of Ralph de la Vega, President and CEO of AT&T Mobility, AT&T has continued to pioneer new business models and revenue streams. He has led AT&T to become an undisputed leader in mobile broadband and smartphone adoption. Starting from the industry defining iPhone launch in 2007 to the launch of digital solutions in 2013, Ralph has been ahead of the curve. Ralph and his team saw the coming shift to solutions and services and mobilized the resources by focusing on some key vertical areas such as Home Security, Commerce, and Connected Auto. He clearly has the pulse of the industry and the future of the mobile ecosystem.

We are thrilled to have him kick off the day talking about the next generation of services and revenue opportunities. He will be joined by Jon Fortt, veteran technology correspondent at CNBC.

I am also delighted to announce that Yung Kim, President and Group Chief Strategy Officer of Korea Telecom will be joining us to a give an invaluable perspective on the future of communications and services on the 4th wave. More on that soon.

Here is an update on our fall mobile executive summit – Mobile Future Forward (Sept 10th in Seattle).

Registration. Limited Seats.

Fireside Keynote:

Ralph de la Vega, CEO and President, AT&T Mobility

Jon Fortt, Technology Correspondent, CNBC

Retail and Commerce Fireside:

Jude Buckley, President, BestBuy

Marianne Marck, SVP – Consumer Facing Technology, Starbucks

Stephen David, former CIO, P&G (moderator)

We will provide regular updates as we add new executives to the program and continue to refine the discussion topics to give you the best learning and networking experience you can find in the mobile industry. As you know, our programs are deep in content and high on participant caliber. Each year we strive to bring together some of the leading thinkers and doers from around the world to brainstorm the future of mobile. As we like to call it – it is a mobile boot camp with the brightest brains in mobile.

We are delighted to be partnering with some of the leading players in the ecosystem: CitrixByteMobile, Ericsson, Intel, Juniper Networks, Oracle, Synchronoss, Tata Communications, and Telefonica.

Some of the outstanding group of executives who are responsible for changing the face of the industry every day will be leading the discussion. Their insights will be invaluable and actionable.

Confirmed Speakers

· Ralph de la Vega, President and CEO, AT&T Mobility

· Steve Elfman, President, Sprint

· Erik Moreno, EVP, Fox Networks

· Danny Bowman, Chief Sales and Operating Officer, Samsung

· Terry Myerson, EVP – Operating Systems, Microsoft

· Julie-Woods moss, CMO, Tata Communications

· Marios Zenios, VP – Uconnect, Chrysler Group

· Jef Holove, CEO, Basis

· Geeta Nayyar, Chief Medical Officer, AT&T

· Rowland Shaw, VP – Strategy, Ericsson

· Andrew Stalbow, EVP, Rovio

· Raj Toleti, President, Patient Point

· Manish Jha, GM – Mobile, NFL

· Drew Patterson, CEO, Room77

· Dr. Avideh Zakhor, Professor, UC Berkeley

· Rick Osterloh, SVP – Products, Motorola – Google

· Jeff Warren, VP – Mobile, Expedia

· Mark Anderson, CEO, SNS

· Doug Suriano, VP – Communications, Oracle

.. More to come

· Stephen David, former CIO, P&G

· Yung Kim, President and Chief Strategy Officer, Korea Telecom

· Glenn Lurie, President, AT&T Mobility

· Jude Buckley, President – Mobility, Best Buy

· David Small, Chief Platform Officer, Verizon Enterprise Solutions

· Tracy Isacke, Head of Americas, Telefonica Digital

· Marianne Marck, SVP – Consumer Facing Technology, Starbucks

· Henning Schulzrinne, CTO, FCC

· Fay Arjomandi, Global Lead, Vodafone Xone

· Biju Nair, EVP and CSO, Synchronoss

· Hank Skorny, VP/GM – Software Services, Intel

· Curtis Kopf, VP – Customer Innovation, Alaska Airlines

· Matt Carter, President – Emerging Solutions, Sprint

· Joost Schreve, VP – Mobile, Tripadvisor

· Rod Randall, Partner, Siris Capital

· Chris Koopmans, VP and GM – Cloud, Citrix

· Wim Sweldens, former President, Alcatel-Lucent Wireless

The Mobile Future Forward team, our esteemed partners, our fantastic speakers and our engaged community are really looking forward to Sept 10th.

We hope you will join us in what is shaping up to be an exceptional gathering of the mobile minds.

Thanks and best wishes.

Kind regards,

Chetan Sharma