Mobile Advertising Book
IWell, we are in the final stages of our book project. We will be reviewing the edits from the publisher later this month and hope to finalize the book by end of Dec. Here is the expected Table of Contents:
1. History of Advertising
2. A Perspective from the World of Web Advertising
3. A Five Points Framework
4. Introduction to Mobile Advertising
5. Challenges And Accelerators for Mobile Advertising
6. Mobile Advertising Models
7. Case Studies from Around the World
8. Technology: The Lifeblood of Digital Advertising
9. Mobile Advertising - What Comes Next?
10. Perspectives
11. Conclusions and Recommendations
More details at http://www.mobileadvertisingbook.com